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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If relationships are worth their weight in gold, most marketers leave the social media mine untapped. Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved...

  2. 5 Content Lessons & SEO Opportunities From Bloomingdale's

    Bloomingdale's SEO opportunity is to include descriptive content about the designer to add interest and weight. Bottom line: There's always room for improvement, even for a big brand. But how does a store with history back to the 1800s adapt to the...

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Compared to the average SEO keyword research tools, HitTail never looked like anything special - but it always punched above it's weight, winning lots of coverage in mainstream media. For example, if you blog about products for children, HitTail...

  4. 5 'Moneyball' Tips for Search Marketers from Billy Beane

    In your campaigns, how much weight do you give gut feelings or theories based on what you’ve always done? There’s No Room for Romance in Baseball or Business Billy Beane, the man on whose career the movie “Moneyball” is based, shared his story of...

  5. Users and Search Engines Want the Same Things

    Search engines may not weight the description highly as a ranking factor, but supporting content is always a good thing, so don't waste the opportunity. Of those three results, the third one is the best, but there's definitely room for improvement.

  6. Porn and Gambling: Canaries in the SEM Coal Mine?

    It would be interesting if a "legit" site picked up a former gambling domain and suffered from "a lack of havin' paper" (rap lyric.look it up) when it came to outbound or internal link weight. For example, a number of pages with the words "Devinn...