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Weight Loss

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  1. Survey Says: Stop Making Assumptions About Your Content

    A panelist shared a story about her husband’s recent weight loss. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising...

  2. FTC Giving Native Advertising a Closer Look

    But it is surprising that the FTC is going to look specifically into native advertising, because while it is an annoying problem and one that Google itself is already addressing, it definitely isn't widespread, unless perhaps you look at some very...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.

  4. How to Focus Your PPC Analysis & Optimization

    Regarding the weight loss example, this sounds better, “I will lose 15 pounds in six weeks. How do you plan to lose this weight? Let’s think of this kind of wide-reaching statement in another context: “I want to lose weight.

  5. How to Expand Your Display Network Targeting Using Remarketing Information

    From this list, we’ve found websites geared toward coupons/deals, photo sharing, news/current events, and health/weight loss. Health/Weight Loss How to Acquire Other Websites Visited by Your Audience In order to expand your Display Network...

  6. FTC Announces Crackdown On Fake News Sites Selling Weight Loss Products

    The Federal Trade Commission announced a major crackdown against a number of sites using the appearance of a news site to promote acacia berry weight loss products. Ten websites "that are meant to appear as if they belong to legitimate news...