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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  2. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Talk to Different Teams Weekly It's a vicious cycle, so stop overworking and reset expectations to a more realistic standard. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The SEO reporting cycle is still very much a monthly process (although I’m seeing this standard move to weekly with larger agencies and marketing teams). Having daily and weekly insight into all the SEO metrics included in an SEO campaign is...

  4. How to Create an Editorial Calendar That Will Grow Your Audience

    Alternatively, you can focus on activities that occur on a regular basis – weekly top 10 industry article summaries, monthly Facebook polls, or biweekly blog posts. The point is to plan for pertinent content that draws readers in by delivering...

  5. Creating an In-House Search Marketing Center of Excellence

    Many reports are standard across all search marketing campaigns, such as search ranking reports, search visibility reports, referral traffic, search engine traffic, conversions, and so on. Some of the common tools we use are keyword research tools...