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  1. AdGooroo and Experian Hitwise Report‏ on Paid Search Secrets of Top CPG Marketers

    Nearly every CPG brand studied is leaving a sizable amount of paid search traffic on the table," said Heather Dougherty, Director of Research for Hitwise. The Top Ten CPG Websites receive 25 percent of their traffic from search engines, more than...

  2. Hot Rumor: Google is Launching a New Music Service

    According to a blog post by Heather Dougherty, Director of Research at Experian Hitwise, Google is expected to launch their music service today. Last week, Google sent 1.48 percent of their total visits to the Music category and of those visits, 95...

  3. What a Searcher Wants: Answers

    Hitwise Research Director, Heather Dougherty, had this to say about the trend: "Online users are increasingly seeking advice from question and answer websites that leverage shared knowledge contributed across a community of experts and enthusiasts.