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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Wikipedia definition of SEM a comprehensive approach to increasing...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  3. So... You Think SEO Has Changed?

    I hear people say that Penguin completely changed SEO forever. What Penguin did was eliminate the value of low-quality links that never should have counted anyway. SEO (still) isn't dead and won't be until the day that search engines can no longer...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. If you dip a toe into spammy waters where guest blogging is essentially...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial higher. Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    During this most recent update, two websites I’ve been helping with Penguin hits recovered. I know there are a lot of people that don’t believe websites can recover from Penguin. Similar to previous Penguin updates, I began heavily analyzing...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...