As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. I’ve been watching the columns, SEO publications and blogs, and Matt Cutts closely – and here are the definitive messages from Penguin 2.0:
At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term in mind. Users are straying from Google to perform more relevant queries on...
Since many websites that have been slapped with a manual penalty also have some inherent Penguin issues, they are stuck in neutral until the next refresh, as well. It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013.
How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl Bad Link Building Recovery After Google Penguin There may be other reasons for site owners to go on link removal campaigns, such as attempting to recover...
When analyzing the link profiles of websites hit by Penguin 2.0, you can clearly see unnatural links pointing to deeper pages on the site, and not just the homepage. In addition, my analysis of sites hit by both Penguin 1.0 and 2.0 revealed many...
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites.
I also showed several screenshots of Google organic trending for sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far While traffic metrics probably fall more under Panda than Penguin, the...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm. Google Penguin: The Next Generation It isn’t known when the next Penguin update will arrive, but Cutts revealed Google is working on a “new generation...
It took Google's Penguin update to jolt them and remove that misconception. Therefore, it shouldn't just create a buzz, result in retweets, and create ripples – it should also get crawled and indexed by search engines to give websites long-term...
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. Linking to high-quality, high-authority websites is also a positive signal to Google.
Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks didn’t still make a big difference. Keep in mind that Penguin is just the latest anti link spam algorithm rolled out by Google.
After the rollout of the Penguin algorithm in April 2012, the infamous unnatural link warnings were sent by Google. Cutts responds that PageRank Toolbar is used by many people outside the SEO community to gauge the credibility and trustworthiness...
I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. Many of the companies hit by Penguin at some point hired an SEO company for link building.
We're all pretty tired of reading about the Google Penguin algorithm update and how devastating it has been to so many websites. I'd be interested in learning about other ways webmasters have overcome the footer link Penguin algorithm issue.
