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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    This would have a big impact on sites with average visitor traffic and most B2B websites. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: Google+ Local listings don't show up in GWT.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are websites like any other website. Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    It's also important to note, however, that these websites cannot be emulated point for point to maximize success. If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the...

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    ShopVisible said comparison shopping engines like Google Shopping and Nextag increased visibility for websites in 2013: If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For most searchers, there are multiple contact points with other advertising, searches, or websites. Integrating Google AdWords and Google Analytics makes for a data rich experience. Here are three examples of how combining Google AdWords and...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as...