Structured data and Semantic markup allow us to do this more effectively by giving websites data and content structure. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media...
Buy sidebar links from old websites. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO. The situation is untenable and the message for small businesses nearly...
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. Local link building is too often overlooked within link building campaigns.
Users are straying from Google to perform more relevant queries on more relevant websites Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively.
The great thing was that it also led to good new relationships with good websites which helped for future link building. Contact each of the 10 websites and tell them about the page whilst asking them to encourage their readers to vote for them...
Mississippi Attorney General Jim Hood claimed Google was up to its old tricks by allowing websites to be found that sell illegal prescription drugs. On every check we have made, Google's search engine gave us easy access to illegal goods, including...
Since many websites that have been slapped with a manual penalty also have some inherent Penguin issues, they are stuck in neutral until the next refresh, as well. In the aftermath of that rollout, webmasters that were affected are now desperate to...
Login with Amazon allows users to login to registered third party websites or apps ('clients') using their Amazon user name and password. Amazon has announced a new sign-in service, Login with Amazon.
I've seen a number of websites that received unnatural links penalties as a result of excessive reciprocal linking, widespread syndication of widgets or tools that linked back to their site, and also for using a large number of advertorial links.
I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking on-page optimization in bulk, etc. When analyzing the link profiles of websites hit by Penguin 2.0, you can clearly see...
Another recent study analyzed more than 500 million shopping experiences and found that on average, referrals from the Pinterest network saw the highest spend on products at websites over other social networks:
This seems obvious, but business owners tend to design websites that are appealing to them, rather than figuring out what is appealing to their customers. Websites don't have to be beautiful. Have you ever entered a website while researching a...
Websites are now taking a backseat as social media networks offer more control. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.
If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools to make it easier for webmasters to provide structured data for their webpages.
Kris has sprinkled these phrases in all of her online properties – from websites to social profiles. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first.
Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has...
There is also a complete section of advertiser resources, with links to articles, as well as useful information such as how to report suspected low quality clicks as well as how to block specific websites and IP addresses.
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
These changes included displaying links to three rival specialized search services, separating promoted links from search results, and offering all websites the option to opt-out from making their content available in Google's specialized search...
The study notes, however, that nearly half of the 500 million visits analyzed showed "no referrer" traffic, and that could be visits from native apps or traffic to HTTPS websites disguised as no referrer.
