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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Websites that sold luxury watches at a discounted price were winning the war in this category. Handbags was the only category in which luxury brands outspent retailers. Below is a breakdown of the investment in U.S.paid search spending for luxury...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    On his YouTube channel, Peep does detailed reviews of the optimization levels of his readers' websites every week. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some...

  3. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  4. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Google has created a series of resources for developers that will enable them to build websites that work for all devices. Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something...

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In my opinion, the reporting can be extremely helpful for larger-scale websites that are implementing hreflang across many pages," Gabe said. If you're marketing internationally, it is important that your content is translated properly.

  6. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Expertise, Authority, Trust: How to Valuate Websites Using This Criteria Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  7. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    In this study, Conductor analyzed the data from 30 websites in six different industries. The data covered one year and included over 310 million visits to the websites. Knowing exactly how your customers are finding you online is a key part of any...