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  1. The Rise of the User Experience Marketer

    Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or...

  2. Your Job Is to Make Google Look Good

    Creating an awesome website has to become a compulsion, and yes, it's an SEO ranking factor, one way or another. An analysis of user interaction with your content to determine how they like it. Provide Complete User Experiences

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  3. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And of course, if the purpose of the website is to make money, you have the monetization team (or ad team). Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate relationships.

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. With this strategy, the same content not only increases your website’s search visibility, but also...

  6. Dealing With Onsite Duplicate Content Issues

    The problem arises when individual users visiting a website are assigned different session IDs. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is...

  7. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile...