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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. Like, designing a beautiful website that doesn't actually convert or lead...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. However, if the affiliate sites that link to your website contain just copied...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you have a high bounce rate for all visitor types, this means you may have a larger issue to address, such as your website. If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. Image credit Picknik website The better the user experience, the more chance of the consumer staying on the page, browsing, and...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Any search term that matches to your site will show this user a relevant ad.

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp is an extremely influential website. Yelp could still find itself in a lawsuit over false advertising, fraud and anything else related to exactly how it handles user reviews. They declined the offer, but Yelp allegedly made negative reviews...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    A website's Google PageRank is largely determined by the quality of its backlinks. And, finally, for the first time, Searchmetrics says it measured user signals and found there is a relationship between rankings and higher click-through rates...

  8. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! Since most companies don’t start making the majority of their...

  9. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a website over time. Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website.