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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. UX Site Audits: Master the art of completing an initial UX site evaluation, so you can help guide your own...

  2. Your Job Is to Make Google Look Good

    Creating an awesome website has to become a compulsion, and yes, it's an SEO ranking factor, one way or another. Yes, that's right, if you want Google traffic, your job is to make Google look good. Why, Oh Why, Is This True?

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  3. Writing Your Way to the Top of Search and Social Results

    After all, don’t we want to influence the quantity and quality of traffic to a website or blog from search and social? If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while...

  4. Can Groupon Break Into the Search Market?

    By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more...