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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...

  2. Driving Consumer Insights With Mobile Analytics

    This was important because it was much different than the experience on their website where the pathways were designed for a desktop/laptop user and not necessarily what people needed that instant. One great way to find that out is to look at your...

  3. Mobile Marketing Conversion Optimization Tools & Code Tricks

    If you come across a website that is executed nicely on mobile, then take a look at how they did it by examining the code on their page, Schottmuller recommended. And imagine that 20 percent of your traffic is coming from mobile; if they don't get...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Based on the website's low reputation score, I decided to take a look for myself. Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today. I started visiting all the pages that contained spammy links...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    If you can improve the efficiency of your website through landing page testing, conversion funnel testing, etc.then you should do it. So you come up with two or three different variations for each of these elements or sections and then your testing...

  6. SEO Diagnostics: Urgent & Preventive Care

    You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.