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  1. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. There is so much more to keywords than traffic. Your user research will tell you a lot about how people actually search, but you...

  2. Do the PPC Engines Reward the Right Behaviors?

    Align your goals with your ad copy, landing pages, and website – and don't reward visitors for something other than what you're hoping for. We PPC managers use every tool in our arsenal to weed out non-converting traffic and improve our conversion...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    An application like this can be highly effective in expanding on the limited visualization that Google Analytics offers to communicate website statistical data related to SEO, content marketing, etc. According to Cisco, consumer online traffic (vs...

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    With all of the "large scale" changes that we had made, structurally, with the website, I anticipated strong gains in organic presence/traffic. With a website of this size, it's sometimes difficult to dig deeply into Analytics, but it can be done.

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Visitors: How many visitors clicked through to your website from Pinterest. Notice the data focuses on pins of images that appear on your website. Pinners: How many people are pinning images from your website.

  7. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as...