If not, users won't be able to find your website. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.
Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and indexes. It is highly unlikely that Google is crediting this content and it is driving traffic but it for...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...
This was important because it was much different than the experience on their website where the pathways were designed for a desktop/laptop user and not necessarily what people needed that instant. One great way to find that out is to look at your...
Look at the overall mobile traffic on the website from all sources. If it's low, new mobile campaigns will likely show more of the same low engagement, so now is the time to optimize the website experience.
Perhaps this is because YouTube's relationship with Vevo, the leading music video website, is "complicated. This particular guide says, "Annotations, calls-to-action (CTAs), description links, and promotional videos are effective traffic movers.
By monitoring user interaction on a per query basis, website owners can identify consistencies or deficiencies in matches of search intent to site content. But visit their website and you're presented with way too many choices (red) and a certain...
If you come across a website that is executed nicely on mobile, then take a look at how they did it by examining the code on their page, Schottmuller recommended. And imagine that 20 percent of your traffic is coming from mobile; if they don't get...
Based on the website's low reputation score, I decided to take a look for myself. Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today. I started visiting all the pages that contained spammy links...
By investing in contributed content, you grow legs for your brand while establishing expertise and driving new traffic to your website. Maybe it's your website you haven't updated since 2010 (with a copyright date to prove it).
If you can improve the efficiency of your website through landing page testing, conversion funnel testing, etc.then you should do it. So you come up with two or three different variations for each of these elements or sections and then your testing...
Any natural profile would be heavily led by branded (e.g.www.example.com/xxx.com) and "white noise" anchors (e.g.click here", "website", etc). Traffic Metrics While traffic metrics probably fall more under Panda than Penguin, the lines between the...
Drive traffic to your website. Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). A structured citation is a mention of your business' NAP (business name, address, phone number) on an...
Pantone provides a master list of top colors on its website for free. If 2012 is any indication, Pinterest will also start to serve as a secondary (search) forecast of which trends will sell and drive traffic.
Strong brands should be attracting up to 40 percent of non-branded visitors to their website, according to SEO expert and RKG President Adam Audette. That percentage may vary by industry, but the point is that if a brand isn’t receiving a...
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? Many websites are designed with the end goal of converting traffic into phone calls to further nurture a lead.
One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured. Think about what you want your website visitors to do.
Take the traffic and visibility your blog garners to push users along to other parts of your website that are relevant to products they may not have discovered otherwise. Ecommerce businesses are focused on the sale, and spend much of their time...
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
