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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that just might help you better understand your website visitors. Ever wonder how much of your traffic was actual human visitors and how much of your...

  2. How to Create a Social Media Friendly Landing Page

    That simplicity doesn't change when you move them from their favorite social channel to your website. There often seems to be a disconnect between social media communication and website development. We demonstrate every day that we can drive...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Bottom line: it's becoming increasingly expensive to drive traffic to your website. The infographic can currently only be viewed on Moz, as SEO Gadget is rebranding to Built Visible and hasn't yet had an opportunity to post the infographic on their...

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    If a recent satire website launched by The Onion is any indicator, we may already be at that point. If readers are developing headline fatigue but content creators continue to be chartered with driving traffic, where does that leave marketers when...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. The Facebook Exchange (FBX): Retarget select audiences...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. Deleting it effectively kills that traffic too. Does it drive traffic? Be sure to pull a landing page report from analytics...

  7. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The guide advises that in some cases, the analysis of E-A-T needs to be by the page; in others, it needs to be by the website. This evaluation team goes by a hefty manual created by Google that guides them through what a quality website or page is...

  8. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Put Your Website to the Test This brought up the initial percentage of organic traffic up from 47 percent to 64 percent. Conductor took a note from Groupon and decided to take 60 percent of the traffic originally attributed to direct search and...