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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert.

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. The cumulative effect of this is driving more traffic...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But getting these two fixed will go a long way toward bringing the right people to your website. In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling...

  6. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  8. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. I recommend having a test group go through your website with a list of...

  10. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. However, if the fire department's blog has a post that talks about how your store...

  11. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, if rankings and traffic are good, but conversions are lacking, this could be due to poor keyword choices, a poorly designed website or some other factor that could change the entire complexion of the campaign if addressed.

  12. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. Image credit Picknik website Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks...