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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. Image credit Picknik website Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Pingdom website speed testing tool Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes A few simple mini-deep dives at specific times throughout the year can...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  4. Last-Minute SEO - Here Come the Holidays!

    Surely you deserve that time - well, unless you are in charge of site traffic for a website that relies on the holiday season to pay the bills. Unless their business is summer-related, summer is the time of year where many website owners (and...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Brand recognition of website Give Them Something That Can Send Them Your Traffic. If the article is being placed for promotional/traffic value (with no intended SEO value) then paid placements are acceptable with the rel=nofollow attribute included...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a website over time. If a large percentage of your traffic is from smartphones, then you definitely want to know how Googlebot for Smartphones views your...