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  1. What is SEM? Depends on Who You Ask

    SEM is all about helping users of search engines find your website. The use of online advertising on search engine results pages to help visitors find your website. SEM encompasses all of the various ways site owners can use search engines to...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's happening on the website. And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more.

  3. How to Remove a Penalty for Unnatural Outbound Links

    After you've checked your website for any links that might be breaking Google's link schemes and made the necessary changes, it's now time to submit your reconsideration request. Have you set up a links page on your website and allowed it to become...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Driving Traffic and Sales Now that your product listing page is well set up it’s time to up the ante and drive a...

  5. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Website Conversion A focus on conversion, via both onsite and offsite methods, enhances the user experience of a website. And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Let's look at President Obama's healthcare.gov website below. We may find new channels for increased visibility, other markets we can...

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.