Effective media outlet pitching should be more exclusive, targeted to the specific publication or website and reporter. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a...
Structured data and content conversations become more technical when we discuss marking up the content on your website so that search engines and multiple devices can access your content in a number of unique and insightful ways.
With mobile traffic now accounting for more than 50 percent of some website's traffic (and rising), it's no wonder search engines are starting to factor the quality of mobile experience into their algorithms.
With all of the "large scale" changes that we had made, structurally, with the website, I anticipated strong gains in organic presence/traffic. With a website of this size, it's sometimes difficult to dig deeply into Analytics, but it can be done.
Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're...
But according to Israeli website Globes, that deal foundered on Facebook's insistence that the developers moved to the U.S. Waze, which currently boasts nearly 50 million users, offers map and traffic data services using satellite signals sent from...
Jon Cooper: It's hard to say "impossible", but in niches were the tech saviness levels are really low, then it can be quite difficult, just because even though you might have appealed to their ego, it would still be difficult for them to actually...
Does your website target users in a specific location or around the world? I'll cover some of these now so that you can start to get more from this report for your website. Hovering over a country will show you the country's name and how many...
The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website. Impressions: If you've ever wondered how many people are seeing your website for a...
Visitors: How many visitors clicked through to your website from Pinterest. Notice the data focuses on pins of images that appear on your website. Pinners: How many people are pinning images from your website.
In one recent test, Cyrus Shepherd disavowed every link to his website and saw no effect (initially). Select Traffic > Links to Your Site Select Traffic > Links to Your Site > More It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013.
I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as...
What is bad is someone trying to put a culinary article on my marketing website: I want to buy what Darren Rowse suggests I buy, not whatever someone guest posting on his website for the first time suggests.
Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website. One of the most effective ways to optimize ROI from social media marketing...
This may or may not be the best thing for you to consider for your website. Has your site been subject to a steady ongoing decline in organic search traffic? Do you want to reverse the damage and get back to strong traffic growth over time?
Organic search traffic both as a percentage of overall website traffic and the number of unique visitors. Think about the website in question and what you consider a successful visit to be. More advanced goals can be set up as you get to know the...
Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. Even though traffic data from the EQ1 2013 report seems promising, historical data from...
Website + promotion of said website = content marketing. It is content that you put on your website and promote. Website = content Promotion of that website = marketing Back in 2008, I ranked a website in the top 15 for a one-word term in...
For example, if you're building links for a gourmet chocolate website, you should know that: And it also means that your return on investment for your other activities will be boosted by the additional traffic your links can attract.
Now that you understand the report and can manipulate the data to suit your needs, you should be able to analyze your users' languages much better and use this data to help you make improvements to your website to help users with different...
