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Website Tracking

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Challenges arise in tracking consumers into the offline...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.

  3. 5 Development Tricks Self-Sufficient Marketers Should Master

    It allows you to add, remove, and manage website tracking tags without editing code directly on your website. Be sure to remember your website's demographic when you're testing. Load testing is particularly important if you're preparing for a large...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    More specifically, if a person visited the advertiser's website. Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including...

  5. 10 Video SEO Tips That Can Truly Impact Your Rankings

    By making it easy for others to embed your videos on their site, you're increasing the potential for more inbound links to your own website – clearly an SEO win. As you plan out your video SEO strategy, don't forget to implement a tracking system...