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  1. 5 Development Tricks Self-Sufficient Marketers Should Master

    It allows you to add, remove, and manage website tracking tags without editing code directly on your website. Be sure to remember your website's demographic when you're testing. Load testing is particularly important if you're preparing for a large...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    More specifically, if a person visited the advertiser's website. Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including...

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    By making it easy for others to embed your videos on their site, you're increasing the potential for more inbound links to your own website – clearly an SEO win. As you plan out your video SEO strategy, don't forget to implement a tracking system...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? This is useful for troubleshooting and getting to know the different types of pages on a...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's happening on the website. And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more.