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  1. 10 Outrageous Social Media Predictions for 2014

    Imagine Olivia Pop (Kerry Washington’s character in Scandal) creating a website for its PR firm and posting Instagram pictures of her favorite red wine… I love it. I sit in a room with some colleagues and brainstorm on what we think will happen...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    These core values underlined on the Delivering Happiness website may also be a secret formula to social PR community manager success on Facebook: What Facebook PR Secrets can Community Managers learn from Hsieh?

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Drive More Web Traffic, Reduce Ad Costs social referral clicks to website X $_____ (CPC) equivalent display or social ad costs ______________________________________ = $ Social Ad Value Example:  Estimated 150 social referral clicks to the...

  4. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    And some day when the do-not-track header actually means something, will IE continue to send it to every website if I turn it on, even sites where I have explicitly turned off Tracking Protection or used a TPL to allow tracking?

  5. Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

    After spending a month plotting out his self-described “OMG PR stunts and WTF marketing” strategy, Epstein launched his assault with a blog post on his own domain and a new website at googlepleasehire.me.

  6. Search Week in Review for May 7, 2011

    User-Generated URLs: SEO CMS Lessons Learned from Kate Middleton's Jelly Bean by Simon Heseltine Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect...