These core values underlined on the Delivering Happiness website may also be a secret formula to social PR community manager success on Facebook: What Facebook PR Secrets can Community Managers learn from Hsieh?
GOAL: Drive More Web Traffic, Reduce Ad Costs social referral clicks to website X $_____ (CPC) equivalent display or social ad costs ______________________________________ = $ Social Ad Value Example: Estimated 150 social referral clicks to the...
Clients just love to write “As featured in .on their website, whether its the Washington Post, Inc. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.
Here's an example of where the BBC linked to the story of chocolate on Cadbury's website: This was not lost on the travel website BeatOfHawaii.com. If we are featured in the article and a link has not yet been given, we ask for a link to our website.
Though the release typically publishes on Google’s Investors site 30 minutes before their earnings call, some sort of slip up has resulted in its landing on the SEC website far earlier in the day than usual.
The SEOBook Toolbar offers a wealth of website data including Google PageRank, backlinks count from Open Site Explorer, Majestic SEO, Blekko, Yahoo. Firebug is excellent for a quick debugging or editing of a website’s CSS, HTML, JavaScript and more.
This is one of the ultimate ways to get noticed, and you can get a great link off the website of the people putting on the show. Maybe if you've never gotten a link off their website, you will once they see that you're offering something new that...
And some day when the do-not-track header actually means something, will IE continue to send it to every website if I turn it on, even sites where I have explicitly turned off Tracking Protection or used a TPL to allow tracking?
One of the marketing case studies that I'll be presenting examines how Dynomighty Design uses YouTube to generate 50 percent of the traffic to its website. At Connected Marketing Week 2010 in San Francisco, Byron Gordon of SEO-PR interviewed Dean...
Who’s restructuring the website, as necessary? Unless you’re simply hiring a company to merely provide tactical work (keyword research, site structure analysis, competitive analysis, SEO audit, analytics review, usability consulting), SEO is...
After spending a month plotting out his self-described “OMG PR stunts and WTF marketing” strategy, Epstein launched his assault with a blog post on his own domain and a new website at googlepleasehire.me.
Google Website Optimizer is free, though not yet an enterprise tool I was able to connect with influencers and decision makers, which helped with PR and word of mouth. The company was formed by two serial technology entrepreneurs, Lucinda Duncalfe...
Brochure-ware websites: Think of your website as a publication versus a one-shot a year online marketing tool. Press releases announcing your brand's new: Website, blog, social network presence. Social PR fashion trends for fall seem to be...
User-Generated URLs: SEO CMS Lessons Learned from Kate Middleton's Jelly Bean by Simon Heseltine Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect...
Website Exploits -- Are You Protected? A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. PR Is Not A White Hat SEO Technique by Nichola Stott Here's a recap of this week's columns and news stories for the...
Like in website writing, press releases and all social media content should be optimized with keywords and links. If you're a boutique shopping website, your daily paper could be called The Fashion Daily, or check out the Search Engine Strategies...
Today, the routes to public are much broader and include social media, non-traditional media (such as blogs), mobile phones, the organization's own website, newsletters -- again, the list is endless. The role of the public relations (PR...
How Mobile Friendly is Your Website - Michael Gray Localizing Your Website: How to Simplify a Huge Project by Christian Arno Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior - ReelSEO
Don't phone your favorite translation agency and ask them to translate your website into French or German! It's quite likely you've allowed your website to grow like topsy in English. Decide How Much of Your Website You Need to Translate and Localize
The ability to pass PageRank and develop silos of authority within the hierarchy of a website. As a website creator, you've already been told that backlinks from external sources are paramount to high rankings in search engines.
