Effective media outlet pitching should be more exclusive, targeted to the specific publication or website and reporter. Some PR experts will recommend pitching the content to multiple sources, at the same time.
Jon Cooper: It's hard to say "impossible", but in niches were the tech saviness levels are really low, then it can be quite difficult, just because even though you might have appealed to their ego, it would still be difficult for them to actually...
These core values underlined on the Delivering Happiness website may also be a secret formula to social PR community manager success on Facebook: What Facebook PR Secrets can Community Managers learn from Hsieh?
Here are six social PR secrets designed to help brands build a better website or blog. In case you missed the mobile PR memo: Your website’s performance on mobile is no longer an option. A brand’s website or blog should be its ROI hero, but in many...
GOAL: Drive More Web Traffic, Reduce Ad Costs social referral clicks to website X $_____ (CPC) equivalent display or social ad costs ______________________________________ = $ Social Ad Value Example: Estimated 150 social referral clicks to the...
If you don’t already have a GWT account, sign up for one, add the code to your site and validate the website. If developing a program for a new website, the data will be used to find opportunities. Links that appear on a website with a malware or...
Clients just love to write “As featured in .on their website, whether its the Washington Post, Inc. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.
Here's an example of where the BBC linked to the story of chocolate on Cadbury's website: This was not lost on the travel website BeatOfHawaii.com. If we are featured in the article and a link has not yet been given, we ask for a link to our website.
In exchange for this free article, we simply ask that you provide us two links in the author bio of our article to our website. I am sure most of you that blog or own a website, have seen these approaches.
If you are considered a thought leader on the topic of African Safaris, for example, I want you writing on my African Safari website! But even if your website has the best content in the world - if nobody sees it, who really cares?
Since everybody is spending a lot of time on YouTube it seemed like the obvious place to start, said Munyazikwiye, "we could have created a dedicated website for Tipp-Ex, but we really wanted to go where the people are".
We set up our website to record all traffic and tested a handful of our branding target segments. They got all the PR. Facebook Still Losing the PR War Yikes! Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major...
Note: items in italics come directly from Stephen Covey’s website. From my recollection, Fishkin was the first person to take his “corporate website” and turn it (largely) into a blog. My company’s website has earned most of its links through our...
The SEOBook Toolbar offers a wealth of website data including Google PageRank, backlinks count from Open Site Explorer, Majestic SEO, Blekko, Yahoo. Firebug is excellent for a quick debugging or editing of a website’s CSS, HTML, JavaScript and more.
This is one of the ultimate ways to get noticed, and you can get a great link off the website of the people putting on the show. Maybe if you've never gotten a link off their website, you will once they see that you're offering something new that...
The “secret to SEO” that everyone knows is that your website needs links from other websites, and links from ‘authoritative’ sites - namely those with a high PageRank (PR) - are “the best”. The example below is an example of a fake user profile...
In “How to Find Profitable Keywords For Your Website,” we discussed methods for researching and logging your keywords, determining the relative profitability per phrase and touched on the need to schedule your targeting to help produce a faster ROI.
If you can only track users who opt in to allowing cookies this will have an extremely significant impact on how we measure website performance via analytics. Unification of SEO and PR… With HR SEO and PR have gradually become more integrated.
For those lacking in time and internal resources to add a newsroom to your website or blog, online newsroom provides as MYPRGenie, MyNewsdesk, and TekGroup can get your online newsroom up and running in 24 hours.
Who’s restructuring the website, as necessary? Unless you’re simply hiring a company to merely provide tactical work (keyword research, site structure analysis, competitive analysis, SEO audit, analytics review, usability consulting), SEO is...
