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  1. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Step 7: Practice Distributed, Search-Informed...

  2. 10 Outrageous Social Media Predictions for 2014

    Imagine Olivia Pop (Kerry Washington’s character in Scandal) creating a website for its PR firm and posting Instagram pictures of her favorite red wine… I love it. I sit in a room with some colleagues and brainstorm on what we think will happen...

  3. Could Bing Ever Overtake Google in Search?

    Taking away the keyword referral data from website owners was one big step, and depending on the Knowledge Graph more to populate search results is another big step. While at a Bing Ads event last week, an engineer pretty much confirmed my feelings...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    These core values underlined on the Delivering Happiness website may also be a secret formula to social PR community manager success on Facebook: What Facebook PR Secrets can Community Managers learn from Hsieh?

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Drive More Web Traffic, Reduce Ad Costs social referral clicks to website X $_____ (CPC) equivalent display or social ad costs ______________________________________ = $ Social Ad Value Example:  Estimated 150 social referral clicks to the...