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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Brand recognition of website To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. This generated great London/national coverage, but then opened up lots of local PR, blogger, and social...

  2. 10 Outrageous Social Media Predictions for 2014

    Imagine Olivia Pop (Kerry Washington’s character in Scandal) creating a website for its PR firm and posting Instagram pictures of her favorite red wine… I love it. I sit in a room with some colleagues and brainstorm on what we think will happen...

  3. Could Bing Ever Overtake Google in Search?

    Taking away the keyword referral data from website owners was one big step, and depending on the Knowledge Graph more to populate search results is another big step. While at a Bing Ads event last week, an engineer pretty much confirmed my feelings...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    These core values underlined on the Delivering Happiness website may also be a secret formula to social PR community manager success on Facebook: What Facebook PR Secrets can Community Managers learn from Hsieh?