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  1. How to Use Google Analytics Site Search Reports

    Sometimes the Pages report can be useful for working out which pages are the ones on which visitors give up on using the navigation and switch to a different method of using the website. The percentage of visits with search can vary dramatically...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    Additional benefits from this page are the links to Navigation Summary and In-Page reports. If you have selected a page within the report already, clicking these links will take you to the Navigation Summary or In-Page report about this page; if...

  3. What is SEM? Depends on Who You Ask

    They reinforce the separation in site navigation, presenting advertising topics only under SEM. The use of online advertising on search engine results pages to help visitors find your website. SEM is all about helping users of search engines find...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Provide visual cues for ease of navigation: Make sure important information is placed above the fold, and the shopping cart is easily accessible. Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users and technology. SEO is also about creating navigation and archiving systems that make sense to both...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries...

  7. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. For example, you'll need to learn how to set up tags, rules, and macros to track what's required on your website.