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  1. What is SEM? Depends on Who You Ask

    They reinforce the separation in site navigation, presenting advertising topics only under SEM. The use of online advertising on search engine results pages to help visitors find your website. SEM is all about helping users of search engines find...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Provide visual cues for ease of navigation: Make sure important information is placed above the fold, and the shopping cart is easily accessible. Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users and technology. SEO is also about creating navigation and archiving systems that make sense to both...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. For example, you'll need to learn how to set up tags, rules, and macros to track what's required on your website.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    It is amazing in this segment to see how the behavior of visitors changes as they make their way through your content strategy and website navigation. This segment is set up to capture landing pages containing the word "blog," so feel free to...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Their features are very comparable to Google, they have excellent navigation and even a few extra capabilities. Below is a screenshot of a website with a good 7 pack: You can run this tool on any website to get an overview of the top links...