Structured data and content conversations become more technical when we discuss marking up the content on your website so that search engines and multiple devices can access your content in a number of unique and insightful ways.
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing...
Do you have "about" pages on your website? It's a great way to place a "business card" on your website that defines exactly who you are, what you do, and where you do it. They're both really easy to implement, so there's really no excuse to not...
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. It's important that you start by defining goals and conversion...
Mobile Web: Mobile‐themed website designed for smaller screens. Remember your mobile website is just a differently styled site. Craver then highlighted his experience with TKTS, which from their website, allows you to "get fast, accurate, real-time...
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are...
Day of Training: Our sister site ClickZ provides training on topics ranging from content marketing, to building a search engine friendly website, to advanced keyword research and management, and email marketing.
This guide will show you the necessary steps to optimize a WordPress website, focusing on modifications that apply to SEO. Make sure your website is as accessible as possible. With this Firefox tool, you can quickly get a review website...
For example, if you're a retailer and somebody searches for your brand, the implication is that if they're static they're looking to browse your website and if they're mobile they're looking to find a store.
Is Your Website Mobile Usable Websites that are excellent at solving information problems quickly often have high bounce rates, for example here is a website that is designed to rank for question queries, offering specific and succinct answers:
A mobile-optimized website is essential to an effective mobile search strategy for two reasons. In addition to losing customers, neglecting to have a mobile-optimized website in place can also hurt your brand’s reputation.
Description: Google Analytics and other analytics tools offer ways to not only track and measure conversion/sales data on your site, but additionally give you key insights into how users are interacting with your website.
The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...
Much of that will result from its economics: It's cheaper and easier to build and update a mobile website than a native app. But as the above developer economics set in, the mobile web itself will become more user-friendly and optimized.
Why, it was only in July this year that Google’s own research told us 75 percent of customers prefer a mobile-friendly website. It was a peculiar thing to say, given Google’s GoMo initiatives and their insistence that webmasters make their sites...
So what, exactly, are consumers looking for in a website accessed from a mobile device? Fifty-five percent of respondents agreed, “A frustrating experience on a website hurts my opinion of the brand overall.
Right below your website link – make sure you have a phone number that would render "click to call" on a mobile phone. Please feel free to share your mobile-friendly email tips in the comments below. Along with optimizing your images to be mobile...
While it is easy to get caught up in the SEO juice of links, search results and more online visibility; online marketers need to also focus on the delivery of referring traffic to a website, page views and time spent on the content – regardless of...
Google also offers a nonprofit website program, to provide qualifying organizations with free domains, hosting, and AdWords money. The support is well worth it for non-profits, she said, noting that, “.if we invest in mobile-friendly, optimized...
Pay attention to the upcoming Apple Maps launch, and make sure you have a mobile-friendly version of your website that’s readable on small form-factor devices. Mobile Mobile searches as a percentage of total internet traffic gains every month.
