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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. These core values underlined on the Delivering Happiness website may also...

  2. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    You should also insist the candidates send published writing samples, preferably hyperlinks to live articles and not scanned copies of a magazine article from a decade or two ago. We had one writer include internal links to relevant sources on our...

  3. Pinterest: An Introductory Guide for Marketers

    Cooking Light magazine’s website shows Pinterest as the second highest traffic referrer behind Google. Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers...

  4. Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court

    Similar misleading ads directed users to STA Travel, AlphaDog Training, and Just 4x4 magazine. In one case, users were led to believe by virtue of the ad title that they would be taken to the Honda.com.au website, when in fact the ad was for...

  5. Search Marketing and Social Media in Regulated Industries

    In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.