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  1. How to Create a Social Media Friendly Landing Page

    That simplicity doesn't change when you move them from their favorite social channel to your website. There often seems to be a disconnect between social media communication and website development. Landing page optimization continues to be a...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    One of the most popular A/B and multivariate testing tools around, Visual Website Optimizer has a huge archive of case studies run by VWO customers. The infographic can currently only be viewed on Moz, as SEO Gadget is rebranding to Built Visible...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Let's look at President Obama's healthcare.gov website below. Continuity between the keyword searched and the ad, also the ad to the...

  4. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Imagine you did your homework when redesigning or migrating your website. My final recommendation is to make sure you continually analyze your website from an SEO standpoint. When testing and crawling the top landing pages from the old site, they...

  5. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. Yet her information-packed website was overwhelming, rather than...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    If you can improve the efficiency of your website through landing page testing, conversion funnel testing, etc.then you should do it. Often times key stakeholders at your company may not know the value of website testing.