If you can improve the efficiency of your website through landing page testing, conversion funnel testing, etc.then you should do it. So you come up with two or three different variations for each of these elements or sections and then your testing...
This study (no longer available on their website due to a change in Google's API terms and conditions), looked at conversion rates for the top 10 industries, showed an average of 5.63 percent across all industries with the best performing industry...
To top it off, Bed Bath s branded terms account for 19 percent of their impressions versus only 7 percent of Pottery Barn’s impressions, meaning that many more people are searching the brand name and navigating their way to Bed Bath s website...
If you’re thinking about redesigning or rebuilding your website, there’s a lot to consider. Ask them if there is anything else the website could do to help them. Ask your customer service and sales personnel to tell you which parts of the website...
You could implement a survey on your landing page itself using a tool such as Qualaroo, which prompts users to share insights as they are navigating your website. Critically, for people who came to your website but didn’t purchase, you’d like to know:
For example, if you're a retailer and somebody searches for your brand, the implication is that if they're static they're looking to browse your website and if they're mobile they're looking to find a store.
You’ve just heard about the latest and greatest website technique. Your website is not an app! Repeat, in case your mind was wandering.your website is not an app, stop treating it like it is one. Website users are a multivariate group with varying...
Though no concrete evidence shows us exactly how paid ads impact a site’s organic listings, we have seen website’s organic traffic increase when paid ads are running. This includes which keywords generate sales, which landing page techniques create...
Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to testing on the website/landing page. When critical pages on a website (especially if they on the path to conversion) have an issue, this can...
Microconversions are actions taken on a website that aren't the main conversion goals; rather, these could be things such as brochure downloads, blog comments, views of a certain page, newsletter registration, or location look-up, to name only a few.
Google Content Experiments is a free and robust testing platform integrated directly into Google Analytics, formerly know as Google Website Optimizer. If your website isn't receiving enough traffic to quickly gather the testing results needed to...
Once you have a winner, you should apply what you learned from the test to other, similar places on your website. A recent A/B test I ran examined how a preview image on a landing page affects the page’s conversion rate.
Website elements like landing page design, page titles, link acquisition techniques, content segments and calls to action should constantly be tested for improvement. Put another way, SEO recommendations need to be given their proper prioritization...
Right below your website link – make sure you have a phone number that would render "click to call" on a mobile phone. You can then send the user to a landing page that is very simple and mobile friendly.
The sitelinks extension allows advertisers to show links to various pages within the website below their ad text. Each link should have a unique landing page and there should be one ad to match each sitelink, at a “bare minimum,” according to Google.
If you spend $10,000 a month sending PPC traffic to your website, then arguably you would do well to at least match that amount in aggressive landing page testing. Slope refers to the speed and intensity with which you invite website visitors to...
Superlatives such as "best" or "#1" are a no-no and not allowed in ad text unless there's verification by a third party clearly displayed on the ad's website. Landing page and messaging should be consistent and deliver what was promised in the ad.
Visits to the website, referral sources, and the paths they took and/or assets viewed all need to be evaluated. Because SEO relies so heavily on metrics to evaluate the effectiveness of strategies, B2B SEOs can lead the effort in defining website...
Areas on a website dedicated to helping people are most often frequented by loyal customers that prefer to solve their own problems. Try user research groups to test your website. Search functionality on your website is often a last-ditch attempt...
In case you’re not a Harry Potter nerd, Pottermore.com is the “all Harry all the time” website that J.K. As you prepare search marketing campaigns, you’ll do well to take a page from Rowling’s book and spend some creative time imagining the stories...
