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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Let's look at President Obama's healthcare.gov website below. Continuity between the keyword searched and the ad, also the ad to the...

  2. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Imagine you did your homework when redesigning or migrating your website. My final recommendation is to make sure you continually analyze your website from an SEO standpoint. When testing and crawling the top landing pages from the old site, they...

  3. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. Yet her information-packed website was overwhelming, rather than...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    However, as advertisers begin to experiment with Facebook's mobile advertising solutions, many plan their initial strategies based on click outcomes: How much on-Facebook engagement and traffic can I drive to my mobile website or app store page?

  5. Landing Page Optimization: How to Identify Testing Opportunities

    If you can improve the efficiency of your website through landing page testing, conversion funnel testing, etc.then you should do it. Often times key stakeholders at your company may not know the value of website testing.

  6. SEO Fail! 10 Most Commonly Overused Website Techniques

    You’ve just heard about the latest and greatest website technique. Your website is not an app! Repeat, in case your mind was wandering.your website is not an app, stop treating it like it is one. Website users are a multivariate group with varying...