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  1. Nomenclature: The Industry Case For and Against SEO

    In the past four years or so, we’ve seen varying levels of hysteria over Google Suggest (later renamed Autocomplete), Search Options, Social Search at the bottom of the SERPs and later incorporated in organic results, Realtime Search, Google...

  2. The Truth About Conversion Rate Optimization: It's Not About You and Me!

    My last column about Google's Instant Previews feature generated a number of comments from people who said they didn't care for this new Google feature and they didn't use it. Some people live for the latest in website design aesthetics and they...