I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google Penguin). The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout...
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in...
But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). We won't officially know how the website fares until the next...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far The first Penguin rollout would undoubtedly have used this data to...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
It took Google's Penguin update to jolt them and remove that misconception. This shift of focus to content creation (and content marketing) has created a misconception in the minds of some website owners that just because they publish content...
Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks didn’t still make a big difference. Keep in mind that Penguin is just the latest anti link spam algorithm rolled out by Google.
I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. When it comes to Panda and Penguin, there are many triggers that could cause a site to fall victim.
Google has blown their whistle, thrown a yellow flag, and called it Penguin. Enough people have covered Panda and Penguin to make it pretty common SEO knowledge that things like content, links and usability, some of the exact things that can...
In the wake of Panda and Penguin, Google's message is clear. Ultimately Google can touch and peek into every other apsect of web data, but it still can't touch your own website data or take that away from you.
That said, are you prepared to handle the Google penalties and bad publicity that Dun Penguin Paralysis”. After the Penguin update, many webmasters became adamant about adhering to “ethical SEO” practices.
I'm proud to say that I've never been responsible for a site that has been punished by any of the Google Panda/Penguin updates. While we must be aware, and understand, things like Google Panda/Penguin and other major changes in the algorithms, if...
Panda and Penguin top the list as the most visible game-changers, but there is another one that occurred somewhat under the radar – but has been equally dramatic in its impact on SEO. Here are the six you need to pull from Google Analytics and...
Yes, in the wake of Google's Panda and Penguin updates, you must have amazing original, unique, and well-written content and natural appearing backlink structures. However, in this day of Panda and Penguin and 1-2 changes to Google's algorithm...
Even after all the Panda, Penguin and Freshness updates, it's still amazing to see some agencies providing quotes to clients where the main thrust of the contract is a promise to build x number of backlinks per month.
Much has already been written about the Google Penguin updates, and the impact these have had on websites and businesses. Other than clean up the quality of Google's index what else could the objective of Penguin be?
Post-Penguin, you really should be looking at a natural link acquisition. For example, if you want to get your brand new infographic placed on Mashable – don’t contact the website submission page and hope for the best.
Whilst this may simply be a reflection of the industry grokking the importance of the Panda and Penguin updates, "content development" has not traditionally come under the SEO's remit, instead outsourced to other parts of the business or externally.
