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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. SEM is all about helping users of search engines find your website.

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Algorithms like Penguin and Panda can cause serious damage to your business, as Google organic traffic can plummet overnight. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to the specific landing pages...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...