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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to tell you what your users are doing. My digital agency is rebranding, which means a new...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    An application like this can be highly effective in expanding on the limited visualization that Google Analytics offers to communicate website statistical data related to SEO, content marketing, etc. Communicate Intelligence With Data Visualization...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Allows users to see the value of a website ‘before they click’ and visit - via rich snippets in the SERPS Structured data and content conversations become more technical when we discuss marking up the content on your website so that search engines...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Visitors: How many visitors clicked through to your website from Pinterest. Clicks: How many times users click on your website. Notice the data focuses on pins of images that appear on your website. Pinners: How many people are pinning images from...

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    That said, you can use both approaches to thoroughly check the list of spammy links leading to your website. There's not a day that goes by that I don't unleash the frog on a website. For example, Majestic SEO, Open Site Explorer, Google Webmaster...

  6. 3 Keys to Activating an Audience with Smarter Content

    What's different today is when we say "where" we don't just mean the website the target audience is on, we're also referring to where they are in time and space (i.e.their context. As a result of this uncertainty, it's vital to have tools in place...