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  1. What is SEM? Depends on Who You Ask

    SEM is all about helping users of search engines find your website. The use of online advertising on search engine results pages to help visitors find your website. SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's happening on the website. And a home run is knowing the entirety of rank across the Web, including...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Let's look at President Obama's healthcare.gov website below. Here is a good post that lists and reviews competitive analysis and...

  5. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We have seen sites that will launch a new development website that was previously noindexed, and forget to take off the noindex tag," Cutts said. First, Cutts brings up the issue of a manual penalty and suggests users first check their Google...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools. I say high-level because this will help inform your website user experience, the type of...