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  1. Top Google Website Optimization Resources

    Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well in the search. Linking a Google+ Page to Your Website

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today. I started visiting all the pages that contained spammy links to the website (collected from Google Webmaster Tools, Majestic, and OSE.

  5. Top 5 Reasons Against Implementing a Tag Management Solution

    Tag management software essentially injects code into our website, how can we trust that our website will be safe from malicious intent? There are many ways a hacker can take advantage of vulnerabilities in your website, many of which don't involve...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    And this is really where the magic happens ‐ where your website talks to your testing tool, and your testing tools says I want this person to see this variation. If you can improve the efficiency of your website through landing page testing...

  7. SEO Diagnostics: Urgent & Preventive Care

    Type in site:yourdomain.com in Google to see the results that come back to see how your website is doing. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how...