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  1. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. Look for similar things that your company and these share, like: Don't get me wrong: Google's Keyword Tools is great for...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    An application like this can be highly effective in expanding on the limited visualization that Google Analytics offers to communicate website statistical data related to SEO, content marketing, etc. However, data is, and will increasingly become...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Allows users to see the value of a website ‘before they click’ and visit - via rich snippets in the SERPS Structured data and content conversations become more technical when we discuss marking up the content on your website so that search engines...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Visitors: How many visitors clicked through to your website from Pinterest. Notice the data focuses on pins of images that appear on your website. Pinners: How many people are pinning images from your website.

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands Can Control Content, Assets, Contests, and Relationships Better on the Website One of the most effective ways to optimize ROI from social media marketing efforts is to establish and cultivate relationships on social media, and then lure them...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by...

  7. 3 Keys to Activating an Audience with Smarter Content

    What's different today is when we say "where" we don't just mean the website the target audience is on, we're also referring to where they are in time and space (i.e.their context. Content marketing refers to the practice of creating unique content...