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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Additionally, some Pages share the same content over and over again, such as sharing the same news...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Ask questions or share your own experiences in the...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users and technology. Client interviews, field studies, and other website usability activities can help...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    There are four distinct evolutions that have made optimizing a website more challenging. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results.

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. It’s a good idea before doing anything else to get a feel for the major segments of traffic...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Someone suggested, "What if the contest was about girls taking videos of their favorite outfits, and they voted on the British Outfitters website? For brand visibility, Lisa can take advantage of the video format, and can place the content in...