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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. The Facebook Exchange (FBX): Retarget select audiences...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Similarly, those who've taken one action on your website are more likely to take more actions. The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This evaluation team goes by a hefty manual created by Google that guides them through what a quality website or page is, and how to rate it. The guide advises that in some cases, the analysis of E-A-T needs to be by the page; in others, it needs...

  5. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Put Your Website to the Test Play Nice with Search Engines: We can complain all day long about how Google's constant search changes have affected our site traffic. But is simply viewing your Google Analytics and taking the data at face value enough?