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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate relationships. And of course, if the purpose of the website is to make money, you have the monetization team (or ad team).

  2. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. A hotel booking engine website should always have three major page types and they...

  3. Dealing With Onsite Duplicate Content Issues

    Replacing duplicate content with unique and informative content, which is of some value for the users and search engines as well, will give a much needed boost to your website. Duplicity can be both onsite and offsite: Onsite duplicity is when the...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page?

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    Additionally, the test reveals that Google usually doesn't take all the information from a publisher's website when it provides step-by-step instructions, as only 59 out of 276 examples of step-by-step instructions in the test provide complete...

  6. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  7. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. Google Places – your Google places account will need to be managed via bulk upload.