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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and development teams," Yu said. Data from BrightEdge's Data Cube shows that for a given keyword, on average, a website's rank for...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. "Think of the website like a canvas where...

  3. 5 Development Tricks Self-Sufficient Marketers Should Master

    It allows you to add, remove, and manage website tracking tags without editing code directly on your website. Be sure to remember your website's demographic when you're testing. Load testing is particularly important if you're preparing for a large...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. The implicit fallacy of Web analytics is that the existing website design is somewhat correct and only...

  5. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Website Conversion A focus on conversion, via both onsite and offsite methods, enhances the user experience of a...

  6. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We have seen sites that will launch a new development website that was previously noindexed, and forget to take off the noindex tag," Cutts said. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    This was a very exciting development for Lisa, and after some logistics were nailed down, she called it a night, and tried to get a few hours of sleep. Someone suggested, "What if the contest was about girls taking videos of their favorite outfits...

  8. 4 Critical Elements of a Successful Content Marketing Team

    Writers with this background tend to have the versatility and speed that's often required with content development. Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller...