A traditional designer normally has a totally different view of how a website will look compared to a marketer or SEO person. Properly employ heading tags and avoid using too many H1 tags – they may look nice to a designer, but not to a search engine.
A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae that can affect user experience, conversion performance, and search rankings.
The most important part of these concept sketches are to communicate the interaction to the designer and developer, not to actually create it. Yet, it still leaves room for a designer to design. Now let's conceive an interactive path a visitor will...
In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. Pantone provides a master list of top colors on its website for free. In the digital age, it should come as no surprise...
What you'll find are some subtle but useful changes, like bigger pins, so you see more of what you love," the firm's lead product designer Jason Wilson said in a blog post. Pinboard-style photo-sharing website Pinterest has had a makeover, with...
The next time you go to build a site, hire a designer. Guide your designer, but don't do the designing. This person will work with the designer and the developer to ensure that what you end up with not only works to your needs but will do...
Last year, fashion designer Kenneth Cole's Twitter account made light of the protests in Egypt by tweeting, "Millions are in uproar in #Cairo. According to a study, about 50% percent of consumers think a brand’s Facebook page is more useful than a...
Neiman Marcus received 7.10 percent of traffic through the jewelry designer "david yurman", and Gilt received 5.11 percent of their traffic last month via the keyword "free people", while a clothing brand, also has a massive search result of over...
Would the web designer really know what good link building is, in today’s environment (or how to do it)? OK, yes, sometimes all a website needs is some decent title tags and clean/good URL structure to make things better.
OK, so the keyword research is done, but we're not quite ready for the graphic designer yet. This happens to be a sensitive topic for me, at the moment, as my company has recently completed an SEO audit of a large, e-commerce website that was built...
Don’t let the designer use the word “Flash” during your call(s). Starting the redesign process with a collaborative call between the SEO team, designer, developer, and company decision maker(s) is always the best first step.
Developed at Massachusetts Institute of Technology, the "Like-A-Hug" jacket is shown off at the website of a designer named Melissa Kit Chow, touted as "wearable social media. Just when you thought Facebook couldn't get any more creepy and...
It seems as if the holiday season begins earlier and earlier each year, driven by a must-have designer purse, the latest children’s toy, or the hottest new technology. From these location-specific mobile ads, customers can then click through to the...
In a 2010 interview, he showed a NYTimes reporter his top ranking for the term, “Christian Audigier,” laughing that he outranked the designer’s own website. Vitaly Borker’s online reign of terror, once used as his SEO strategy, has earned the...
You can use Google's Display Ad Builder or you can have your designer create them for you. If you have creatives already done, having your designer create them is best. I recently received an email blast advertising a shoe sale on a well-known shoe...
She and Klimt hung with Vienna’s trendy Bohemian and fin de siècle crowd; that members of Vienna’s elite upper crust were often the subject of Klimt’s portraits opened doors for Flöge, as an haute couture designer.
A graphic designer could monitor popular ideas for print or posters by examining the content in that category. In fact, Pinterest can be used to help with product research, inspiration for content and even help improve website usability.
What’s great about these eyeball grabbing shoes is that they also convey the central messaging of the ad – that the featured website has designer shoes and kids clothes for sale! LOOK AT ME! But they can’t, leaving it up to you to do a good job of...
I could see this working especially well for an event planner, photographer, bakery, travel agent, art dealer, or even a jewelry designer. Now you might ask yourself, how on earth can my brand use an image sharing website?
At SES New York 2010, I interviewed Dynomighty Design President and Designer Terrence Kelleman, who told me more details about the small company's success using YouTube as a social media platform to sell Dynomighty products.
