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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You have the marketing team, content team, dev team, design team, etc. They match the content so well in design, color, etc.that it’s hard to tell they are ads. And of course, if the purpose of the website is to make money, you have the...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. Deal With the Big Rocks First

    An easy way to determine if your site has a problem-oriented or a solution-oriented design is to simply look at your navigation. AffordableConferenceCalls.com demonstrates a good problem-oriented design approach.

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    UAT (user acceptance testing) of the new responsive design The primary reason for this type of migration is typically a transition to responsive or adaptive Web design. But, if you already have a mobile website, it becomes quite the undertaking.

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. Evaluate how your competitors are graded for keywords you target and identify areas where you should tweak your strategy based on the...

  6. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Ask how they feel about the design of your website and how trustworthy the site is. To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective...

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark...

  9. How FREE Website Call Conversion Tracking From Google Will Benefit You

    As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI are "wine rack store," "wine rack design," and "wine cellar ideas. The problem is many users don’t call from the ad; they click through to the website before...

  10. Top 10 Skills That Separate Real UX Designers from Wannabes

    UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a desirable part of any website design effort. Can they describe previous UX design strategies beyond just to...