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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. The use of online advertising on search engine results pages to help visitors find...

  2. 4 UX Tips That Will Improve Your Content Strategy

    It's time that our content strategies focus on the user as much as our homepage design does. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. A good UX analysis includes a break down of website...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. All the sites in this category either used responsive web design or a dedicated mobile site, and all...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental cost that publishers would have to pay...