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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services...

  3. Dealing With Onsite Duplicate Content Issues

    The problem arises when individual users visiting a website are assigned different session IDs. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is...

  4. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  5. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But, if you already have a mobile website, it becomes quite the undertaking. If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Evaluate how your competitors are graded for keywords you target and identify areas where you should tweak your strategy based on the opportunities how your website matches up. We’ve all been there, and Moz’s On-Page Grader was created to help you...

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. I recommend having a test group go through your website with a list of...

  9. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    A website's Google PageRank is largely determined by the quality of its backlinks. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth...

  10. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Brand recognition of website To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...