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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. UX Site Audits: Master the art of completing an initial UX site evaluation, so you can help guide your own...

  2. SunGard taps videogames to boost risk technology

    This article was originally published on sister website WatersTechnology.com. Adaptiv Analytics lets banks run up to 100 million valuations per second SunGard has developed an advanced analytics engine to enhance risk-calculation capabilities for...

  3. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services...

  5. Dealing With Onsite Duplicate Content Issues

    The problem arises when individual users visiting a website are assigned different session IDs. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is...

  6. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  7. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...