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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    A website's Google PageRank is largely determined by the quality of its backlinks. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Brand recognition of website To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a website over time. Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t track?

  5. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. In addition, Google says users who import goals and transactions from Google Analytics to AdWords will...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. Google Analytics Custom Report Another way to unearth low-value content is to look at user engagement signals in Google...