Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
Don't Forget About Analytics Code: Here's another website launch fail. To the world outside of your colleagues, clients, and partners, your website is your company. A content strategy is your website's master plan.
Here you can find videos and articles to help you get the most out of website analytics. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends...
I'd always advise someone writing an article for a search website to focus on practical tips that can be taken away and implemented. You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the...
DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
By monitoring user interaction on a per query basis, website owners can identify consistencies or deficiencies in matches of search intent to site content. But visit their website and you're presented with way too many choices (red) and a certain...
If you come across a website that is executed nicely on mobile, then take a look at how they did it by examining the code on their page, Schottmuller recommended. With these tools, you can see how they're executing on mobile (e.g.if they're running...
During this process, I kept a close eye on the website via Google Webmaster Tools, Google Analytics, and via third-party link analysis tools. Based on the website's low reputation score, I decided to take a look for myself.
Tag management software essentially injects code into our website, how can we trust that our website will be safe from malicious intent? There are many ways a hacker can take advantage of vulnerabilities in your website, many of which don't involve...
So you come up with two or three different variations for each of these elements or sections and then your testing platform will put them in a magic blender, shake it up and show the different combinations in real-time to your website visitors.
Strong brands should be attracting up to 40 percent of non-branded visitors to their website, according to SEO expert and RKG President Adam Audette. The harder legwork is ideal for algorithm-driven technology like natural language processing and...
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? Phone call analytics platforms charge a monthly fee to utilize multiple 800 or local numbers, which are then associated directly to a...
One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured. Think about what you want your website visitors to do.
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
Blogs (if you’re doing it right) are a more active type of medium versus your website, as the messaging on your website tends to be more static and doesn't get updated as often. Your YouTube video will have a better chance of being ranked at the...
They were just happy to get “hits” to their website. The simplest way to get started with multichannel attribution is with multichannel funnels in Google Analytics. Over the past couple of years, web analytics and conversion tracking has morphed...
AB Testing and Website Optimization SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
Do you measure bounces or a bounce rate for visitors to your website? Consider that not everyone who comes to your website is there to make a purchase or convert whatever on-site macro goal you have. For example, in a previous position I was in...
