Essentially, the index reflects how often a website shows up in the search results. Domain Authority represents Moz’s best prediction about how a website will perform in the search engine rankings. Co-founded by the noted SEO analyst Marcus Tober...
Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
These ads are remarketing ads, as merchants are able to create dynamic ads that feature products a visitor has previously seen on the company's website, in order to remind those potential customers about the product.
And then owned media, it has a lot to do with your brand's website, blog, etc. Even if the consumer doesn't come to your website initially you can retarget them. Analytics – The Foundation of Every Program
An application like this can be highly effective in expanding on the limited visualization that Google Analytics offers to communicate website statistical data related to SEO, content marketing, etc. Time is money and the clock is ticking in the...
With a website of this size, it's sometimes difficult to dig deeply into Analytics, but it can be done. Believe it or not, this company had never set up ecommerce tracking for the website. Website Analysis
Does your website target users in a specific location or around the world? I'll cover some of these now so that you can start to get more from this report for your website. Hovering over a country will show you the country's name and how many...
The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website. To understand their full potential, it's helpful to think about what Google Webmaster...
Using Piqora, you can combine analytics data from your website and from your Pinterest presence. Visitors: How many visitors clicked through to your website from Pinterest. Notice the data focuses on pins of images that appear on your website.
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. The Visitor Flow reports within Google Analytics can...
Do you have "about" pages on your website? It's a great way to place a "business card" on your website that defines exactly who you are, what you do, and where you do it. They're both really easy to implement, so there's really no excuse to not...
The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...
If you're a website owner who tracks visitors' actions using Google Analytics, you're likely using goals. Since website goals don't change that often, most site owners don't go into the admin area of their site's Google Analytics profile to...
Organic search traffic both as a percentage of overall website traffic and the number of unique visitors. Think about the website in question and what you consider a successful visit to be. More advanced goals can be set up as you get to know the...
Website = content Promotion of that website = marketing Website + promotion of said website = content marketing. It is content that you put on your website and promote. Back in 2008, I ranked a website in the top 15 for a one-word term in...
Now that you understand the report and can manipulate the data to suit your needs, you should be able to analyze your users' languages much better and use this data to help you make improvements to your website to help users with different...
Analyzing your website data with Google Analytics is much like mining for gold. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by...
My data set is a Bing Ads geographic location report by day for the last seven days – but use data you're comfortable with (e.g.website analytics visitor reports). If a picture says a 1,000 words, then a beautiful interactive map overlaid with...
In this analytics system you'll be able to see how many visitors were attributed to each source and also what their additional engagement is with my entire website. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on...
In most cases they talk about addressing or finding which links might be the problem in the website's profile. Furthermore, if it's your website or you worked on the link building, I am pretty sure you know exactly which links were manufactured.
