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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But, if you already have a mobile website, it becomes quite the undertaking. If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Evaluate how your competitors are graded for keywords you target and identify areas where you should tweak your strategy based on the opportunities how your website matches up. We’ve all been there, and Moz’s On-Page Grader was created to help you...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. I recommend having a test group go through your website with a list of...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    A website's Google PageRank is largely determined by the quality of its backlinks. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Brand recognition of website To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a website over time. Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website.

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t track?

  9. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. In addition, Google says users who import goals and transactions from Google Analytics to AdWords will...