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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. For all of its ideas and accomplishments, Yelp is still a niche website. Yelp is turning 10 years old, and has announced it has accumulated 57 million...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for the key users...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. One way is to manually click around and review every page on your website to assess its...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The guide advises that in some cases, the analysis of E-A-T needs to be by the page; in others, it needs to be by the website. This evaluation team goes by a hefty manual created by Google that guides them through what a quality website or page is...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. Adams says that increasingly, marketers want to know if their content is driving people to the website and...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    From an analysis standpoint, I saw websites that surged increase even more the following week, and I saw websites that took a hit decrease even more. It was clear during my analysis that content with sections lifted from third-party content...

  7. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. Possibilities range from simply achieving high search engine ranking for specific search terms to anything that improves a website's bottom line.