SEO News

Website Analysis

RSS
  1. Google Analytics Content Reports: Understanding the Key Benefits

    Bounce Rate Analysis We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Bounce Rate: The percentage of entrances on this page where the user...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    It needs additional analysis. And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Here is a good post that lists and reviews competitive analysis and keyword research tools.

  6. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: If you want to be the most relevant resource for a particular keyword, you have to provide the content, and...

  7. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. If you try for a purely quantity-based approach, people are likely to bounce so...

  8. Responsive Design vs. Task-Oriented UX Design

    Most design teams never conduct a thorough task analysis to identify the various usage models common to their user's task environment. Consequently, when they ask a design firm to build a responsive website, they end up with what they asked for...

  9. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Once we had a significant amount of data, we dove into our analysis. We dove further into our analysis by looking at placements via the GDN. Historical purchase analysis determined this was the audience most likely to purchase our product.

  10. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. Granted, I was writing down every hashtag that came up on the...