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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’m not sure if that signal was added to Panda recently, but I saw it a lot during my analysis.pages of pagination: Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate relationships.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from...

  3. SEO Is No One-Trick Pony

    Competitive Analysis At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? Finding the keywords/themes of this content is the art/science of SEO (you...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when...

  5. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. The "mobile experience scorecard" consists of a...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    During my analysis, I found technical problems, content problems, ad problems, and more. Perform a Crawl Analysis In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. According to the DoubleClick website, the Search Commerce Suite "offers a smart...

  9. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Performing a crawl analysis of a website is an important and scalable way to supplement your manual audits. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. One of the first things I do when jumping into a Panda audit...

  10. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. For all of its ideas and accomplishments, Yelp is still a niche website. Yelp is turning 10 years old, and has announced it has accumulated 57 million...