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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    From an analysis standpoint, I saw websites that surged increase even more the following week, and I saw websites that took a hit decrease even more. It was clear during my analysis that content with sections lifted from third-party content...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. Possibilities range from simply achieving high search engine ranking for specific search terms to anything that improves a website's bottom line.

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    New processes and tools are evolving everyday in the fast-paced world of e-commerce and this is one tool you should definitely add to your website analysis toolkit. Competitive Analysis Like most companies, you probably haven't done a real task...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    Bounce Rate Analysis We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Bounce Rate: The percentage of entrances on this page where the user...

  5. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    It needs additional analysis. And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's...