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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. According to the DoubleClick website, the Search Commerce Suite "offers a smart...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Performing a crawl analysis of a website is an important and scalable way to supplement your manual audits. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. One of the first things I do when jumping into a Panda audit...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. For all of its ideas and accomplishments, Yelp is still a niche website. Yelp is turning 10 years old, and has announced it has accumulated 57 million...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for the key users...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. One way is to manually click around and review every page on your website to assess its...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. Adams says that increasingly, marketers want to know if their content is driving people to the website and...