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  1. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. In this analytics system you'll be able to see how many...

  2. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  3. Tips for Marketing a Sales Call & Free Sample

    Focus on the one or two ways in which your product or service enhances your customers’ lives the most, and craft the sample to address those specific issues. My “website scorch” combines an in-depth critique of your website with an action plan for...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    For local SEO, a company’s name, address, and phone number (NAP) is extremely important. For the site I was auditing, the address was only contained on the contact page, and it was different than the address located in their local listings.