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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Upon this discovery, we asked the client to address this issue with their tech team (who is manages the CMS) and their sales team (who managers the sales staff). When I see an issue impact numerous campaigns at once, a great place to start is...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. If you haven't been using any rich markup schema on your website, you're missing out on...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Need help getting your competitor's IP address? The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. Companies such as Marketo, HubSpot, and Pardot...

  5. Responsive Design vs. Task-Oriented UX Design

    These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models. Consequently, when they ask a design firm to build a responsive website, they...

  6. 4 Critical Elements of a Successful Content Marketing Team

    If so, how do you address this in a meaningful way? Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of content that might gain traction with specific groups.

  7. Google Unnatural Links Manual Penalty: A Recovery Guide

    Some prefer to use an email address associated with the penalized website: [email protected] Disavow or Request Removal – The likelihood of getting a response to a removal will be proportionate to the "quality" of the website.

  8. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. Verizon and the NFL created a special website to track the results in real time every day...