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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you have a high bounce rate for all visitor types, this means you may have a larger issue to address, such as your website. If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what...

  2. How to Solicit Feedback from Prospects and Customers

    In this case, unless he has forgotten our names or mailing address, no news almost certainly is good news: he's having too good a time to bother telling us about it. Once I have an email address, mailing address or phone number, I'm tempted to...

  3. Why You Need to Own Your Data & Digital Assets

    There are often legitimate reasons to invest in custom development to address complex business demands or integration with proprietary databases and/or applications. Whenever possible, use a generic company email address rather than a personal...

  4. Google Reveals What New & Expectant Parents Search For

    Brands have the opportunity to address these concerns, but as you can see, a nuanced approach is required. In fact, 52 percent of traffic to the Magic Beans website comes from mobile devices – 35 percent from smartphones and 17 percent from tablets.

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Upon this discovery, we asked the client to address this issue with their tech team (who is manages the CMS) and their sales team (who managers the sales staff). When I see an issue impact numerous campaigns at once, a great place to start is...

  6. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. If you haven't been using any rich markup schema on your website, you're missing out on...