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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that just might help you better understand your website visitors. Ever wonder how much of your traffic was actual human visitors and how much of your...

  2. How to Create a Social Media Friendly Landing Page

    There often seems to be a disconnect between social media communication and website development. That simplicity doesn't change when you move them from their favorite social channel to your website. Landing page optimization continues to be a...

  3. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Social media has grown drastically in the past decade.

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    If a recent satire website launched by The Onion is any indicator, we may already be at that point. An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. In the early stages of online advertising, targeting...