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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile.

  2. What is Mobile App Attribution & Why is it Important?

    In this analytics system you'll be able to see how many visitors were attributed to each source and also what their additional engagement is with my entire website. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on...

  3. 3 Keys to Activating an Audience with Smarter Content

    What's different today is when we say "where" we don't just mean the website the target audience is on, we're also referring to where they are in time and space (i.e.their context. OK, maybe not "everyone," but certainly a whole bunch of people are...

  4. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    It can sometimes be annoying when you're searching for a company’s website, only to fall victim to geotargeting. Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    These core values underlined on the Delivering Happiness website may also be a secret formula to social PR community manager success on Facebook: Social dashboards indicate Facebook marketing fashion changes by the season.