Essentially, the index reflects how often a website shows up in the search results. Domain Authority represents Moz’s best prediction about how a website will perform in the search engine rankings. Lagging indicators, on the other hand, are factors...
The old phone should however still have a dedicated page somewhere on your website. Timing is very important for regular topics with a predictable life cycle. Your link building efforts will be much more effective when you understand the separate...
Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
More than anything, though, examining a website is a sense developed with time and experience. No one wants to link to a website that looks spammy or as if it's been around since 1995 (and never updated once).
It was part of a case brought against the search engine firm by a Spanish citizen looking to have potentially libelous website data removed from Google's search index. Google doesn't have to delete sensitive personal information from its search...
You can browse more Gaudí works at the UNESCO website, here. Today is the birthday of Antoni Gaudí, a Spanish architect born in 1852 who was considered an important figure in the “Modernisme” movement of that time.
These ads are remarketing ads, as merchants are able to create dynamic ads that feature products a visitor has previously seen on the company's website, in order to remind those potential customers about the product.
My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. There is so much more to keywords than traffic. They're the biggest descriptor of your business, your self-identifier, and you...
Align your goals with your ad copy, landing pages, and website – and don't reward visitors for something other than what you're hoping for. Originally written in 1975, the article was already a classic, even at that time.
These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site page presence for a monthly fee, all you need to do is give them a call and a credit card number.
The study also found that the most popular service bundles include social media services (89 percent), followed by website services (86 percent) and design they want results. Digital marketing services are growing.
Add your business address, phone number, email, website, hours of operation, payment options, parking options, etc. In April, Bing launched Bing Places for Business, replacing their previous product, Bing Business Portal.
In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Increased Load Times: Your website can suffer from code bloat, from unused code snippets that are left over.
Website owners should take immediate action to clean their sites and fix any security vulnerabilities. Have you ever received a Google Webmaster email stating that your site was given a "manual spam penalty" for having "pure spam"?
And then owned media, it has a lot to do with your brand's website, blog, etc. Even if the consumer doesn't come to your website initially you can retarget them. Not everyone does – in fact, many brands usually don't have full clarity when it comes...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. For years webmasters have been following one of SEO’s golden rules...
An application like this can be highly effective in expanding on the limited visualization that Google Analytics offers to communicate website statistical data related to SEO, content marketing, etc. Time is money and the clock is ticking in the...
Effective media outlet pitching should be more exclusive, targeted to the specific publication or website and reporter. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed...
Structured data and content conversations become more technical when we discuss marking up the content on your website so that search engines and multiple devices can access your content in a number of unique and insightful ways.
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? Best practice has always been encouraged but this new approach of developing an algorithm that heroes good mobile website...
