Website = content Promotion of that website = marketing Website + promotion of said website = content marketing. It is content that you put on your website and promote. Back in 2008, I ranked a website in the top 15 for a one-word term in...
Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning recognition, social spread, and backlinks through excellent content marketing. Focusing on long-tail keywords renders more immediate...
But your smartphone and tablet consumers will still look to find you via browser, so don't think for a second that they are willing to settle for a pinch and zoom, or dumbed down experience when visiting your brand website.
For example, if you're building links for a gourmet chocolate website, you should know that: SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage editorial links.
Pinterest has received its first significant update with how pinned images appear on the website. If you're a website owner who gets many of their images pinned, you can include specific meta tags to those image pages to have that information...
Now that you understand the report and can manipulate the data to suit your needs, you should be able to analyze your users' languages much better and use this data to help you make improvements to your website to help users with different...
The video streaming website launched eight years ago with a single video. YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. Bought by Google in 2006, YouTube now has more...
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. It's important that you start by defining goals and conversion...
Analyzing your website data with Google Analytics is much like mining for gold. The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile.
My data set is a Bing Ads geographic location report by day for the last seven days – but use data you're comfortable with (e.g.website analytics visitor reports). If a picture says a 1,000 words, then a beautiful interactive map overlaid with...
In this analytics system you'll be able to see how many visitors were attributed to each source and also what their additional engagement is with my entire website. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on...
In most cases they talk about addressing or finding which links might be the problem in the website's profile. Furthermore, if it's your website or you worked on the link building, I am pretty sure you know exactly which links were manufactured.
Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. You know from your website, YouTube, and Vimeo traffic data which videos are most popular, so only include those on Pinterest.
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. One of the things that makes Google Analytics so powerful is its ability to create segments of your...
If you happen to be a scooter enthusiast, then you might have a scooter website where you could promote the event. In the case of your fundraiser, the best way to distribute a press release is to go to the website of each local news outlet and...
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. Yelp Link on Website: Have a link to your Yelp page on your website. SEO for Yelp: As discussed above, you want your Yelp business page to rank...
That's why YouTube recently announced that the video-sharing website had hit the incredible milestone of 1 billion unique monthly visitors. The YouTube team has finally launched a pilot program for a small group of partners that will offer paid...
Google wants your website to be natural. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years...
