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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. Competing with the big names, giant retailers, and pop up chains can be a tall measure for any...

  2. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    The webpage listed for his Facebook is an Argentinian-based site dedicated to the former Archbishop and now current pope. As a central symbol of Catholicism and leader of the Catholic Church, the pope has been the subject of much news in recent...

  3. FTC Tightens Online Disclosure Requirements

    Prominently display disclosures so they are noticeable to consumers, and evaluate the size, color, and graphic treatment of the disclosure in relation to other parts of the webpage. In December 2009, they had already made it known that even...

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    All of Subway’s AdWords direct the user to their homepage, while some of McDonald’s AdWords are directed to the career section of their webpage. Evaluating the Internet marketing efforts, trends, and budgets of these brands proves to be quite...

  5. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    These auto-generated titles are usually good, but this change made them better by looking at other signals.project “Snippets”] This launch led to better snippet titles.project “Snippets”] This change helped to better identify important phrases on...