In the aftermath of that rollout, webmasters that were affected are now desperate to recover. There has been a recent trend of webmasters demanding payment for a link removal. Google makes it pretty clear that using the disavow tool is an act of...
Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. In other words, the webmasters are removing the links and keeping the page active.
Smart webmasters will leverage real-time data to support or inform historical or trend datasets allowing them to consider all likely scenarios for a "least imperfect" SEO strategy. Google's Penguin update grabbed the majority of online marketing...
The biggest news from AdWords for many webmasters is the introduction of a brand new keyword tool combined with a traffic estimator, called the Keyword Planner. Google AdWords has launched a series of new changes for advertisers, including updates...
The dark side of SEO began to cast a wider shadow over the content marketing world with an even steeper rise in blog comment spam, links, and dubious and irrelevant requests to webmasters and blog owners to consider crap guest posts.
Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which targets search engines that provide snippets, originally...
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
It used to be extremely difficult for webmasters to get their news content into Google News when it was first launched in 2006, initially with a mere 4,000 news sources. Since launching universal search results in 2007, Google has been integrating...
In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Google uses web crawlers (a.k.a.bots or GoogleBot) to find...
Webmasters need to understand that the game has changed and they no longer have a choice. This paradox is a real stumbling block for many webmasters. After you have meticulously completed a link audit and followed all of the steps necessary to...
There's a boatload of important data that Google shares with webmasters, including inbound links. Lessons Learned and Key Insights for Webmasters Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today.
In exchange for that privilege, bloggers and webmasters have a Google+ account. Google Maps Over the last year or two that viewpoint has slowly changed as Google’s algorithm has caught up and eliminated the easy-to-execute tactics that put outreach...
Because Google shares analytics related to Content, Website performance, Conversions and Social with websites owners, we know they want webmasters to use this data to proactively manage the website. One thing we know is that Google does nothing...
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. This SEO cocitation concept is frustrating for new webmasters as it implies that top rankings are an...
As knowledge of SEO practices moves from the cubicles of search engine optimizers to the boardroom, the standard metrics used by a group of very talented techies called webmasters are straining under the weight of the all-powerful bottom line.
For most webmasters without a solid understanding of SEO, that surge seems like Google is rewarding them for doing the right things. Google organic trending could have signaled problems, but unfortunately, the business owners and webmasters didn’t...
In the wake of Panda and Penguin, many webmasters and small business owners have come to realize that great content is an important foundation of an effective online marketing strategy. Use some simple searches like "writer," "content writing," or...
After the Penguin update, many webmasters became adamant about adhering to “ethical SEO” practices. This has resulted in many webmasters falling into the “content is king” trap; creating content with no particular end game or audience in mind.
Early Google updates, like Florida, forced webmasters to create content instead of text. Content writing sites developed to meet webmasters' and SEOs' needs for link-carrying content. Webmasters and SEOs who were used to thin content were pushed to...
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they’re searching for...
