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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know (2013) The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    All too often, I see webmasters and SEO professionals flitting from one tactic du jour or another like a butterfly on meth. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic...