A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
Webmasters really should consider whether their user experience needs to be dramatically different for mobile users and, if not, pursue a responsive design solution as the ideal. Did you catch Google's recent post on its webmaster blog regarding...
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions.
Prior to that, though, they weren't much talked about, at least outside of webmasters and IT admin circles. In the early days of the Internet, few people had much concern about online security, in terms of their personal information.
To understand their full potential, it's helpful to think about what Google Webmaster Tools' role is for webmasters: it helps you see your website as Google sees it. Google provides a number of tools for your SEO arsenal.
There has been a recent trend of webmasters demanding payment for a link removal. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013.
Let's look at why webmasters and business owners send link removal emails, and how to respond. How Should Webmasters Respond to Link Removal Requests? It is much quicker to cut and paste (or use Gmail’s canned responses), or even to bcc a huge list...
Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. In other words, the webmasters are removing the links and keeping the page active.
Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? Many webmasters are confusing what is an algorithm update and what is simply a data refresh. He also brings up that webmasters should continue...
Then came the link disavow tool, which allows webmasters to disallow paid or low quality links and clean up their backlink profile, regardless of whether they or a competitor was responsible for pointing those backlinks at a website.
If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools to make it easier for webmasters to provide structured data for their webpages.
Smart webmasters will leverage real-time data to support or inform historical or trend datasets allowing them to consider all likely scenarios for a "least imperfect" SEO strategy. Now, post Penguin 2.0 launch, even though there's sufficient...
Google’s main issue with advertorials are the fact that the majority of these advertorials are not disclosed by the writers or webmasters, or if it is disclosed, it is done in such a small and unobtrusive way, that the majority of readers wouldn’t...
Should webmasters disavow everything and start clean? Well, according to Google's Distinguished Engineer Matt Cutts, which was shared by John Mueller, a Webmaster Trends Analyst at Google, webmasters should be tackling URLs for the disavow tool...
The biggest news from AdWords for many webmasters is the introduction of a brand new keyword tool combined with a traffic estimator, called the Keyword Planner. Google AdWords has launched a series of new changes for advertisers, including updates...
The dark side of SEO began to cast a wider shadow over the content marketing world with an even steeper rise in blog comment spam, links, and dubious and irrelevant requests to webmasters and blog owners to consider crap guest posts.
While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. To serve a need, webmasters must understand what the audience is seeking. Forward-looking webmasters can prepare their sites...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Webmasters first got a hint of the next generation...
Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which targets search engines that provide snippets, originally...
An answer to that question would be most helpful to many webmasters. Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema that supports company logos.
