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  1. What is SEM? Depends on Who You Ask

    However, Bing Webmaster Archive offers the following answer to the question "What is SEM? I used to only think of organic, because I live in an editorial-based public relations world. This made perfect sense, as marketing naturally incorporates a...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: Google Webmaster Tools doesn't allow this and only shows average rank.

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    This is the latest topic from another of Matt Cutts' Google webmaster help videos. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools. This is the world of technical SEO. Social authority, in most cases measured by a given...

  5. Matt Cutts: Using Article Directories for Links? Just No

    This is the topic of Matt Cutts' latest webmaster help video, which begins with a history lesson on the rise of article directories: Right now, the most useful things a webmaster can use an article directory site for is to simply get topic ideas...