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  1. Top Google Website Optimization Resources

    Webmaster Central Blog If you haven't already, subscribe to Google's Webmaster Central blog. Webmaster Guidelines Webmaster Tools - Crawl Errors The Crawl Errors report is is one of my favorites offered in Google Webmaster Tools.

  2. Google ‘Search Plus’ and Our Ever Decreasing Circles

    In addition this post on Google Webmaster Central clearly explains that improving the click-through rate (CTR) engagement metric is the reason for their re-writing page titles in search results. Earlier this week Google rolled out Search Plus Your...

  3. Google’s Encrypted Search Data: A Cure for Vision Loss?

    While it remains to be seen whether this secure data will make a comeback (perhaps in Google Webmaster Central or in the enterprise edition of Google Analytics), in the short run the brands that are able to wean themselves off this data will be...