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  1. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014.

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Heuser: For the study we used Google Webmaster Tools as presented and did not segregate the results for mobile between app or browser. Search engine optimization - and where a website appears in search results - can have a significant impact on...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Elite SEM won big in Las Vegas last night.

  5. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). The workshop was four hours and the presentation totaled just more than 100...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO...

  8. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO.