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  1. Top Google Website Optimization Resources

    Webmaster Central Blog Webmaster Guidelines Webmaster Tools - Crawl Errors The Crawl Errors report is is one of my favorites offered in Google Webmaster Tools. If you haven't already, subscribe to Google's Webmaster Central blog.

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today. Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and as I found out over time...

  3. SEO Diagnostics: Urgent & Preventive Care

    Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Webmaster Tools parameters: You can have a lot of success using this, but you need true value pairs