When Google has a tendency to use its weight to try and leverage new quality factors on the web, we probably have to listen, and a push for HTTPS is no different to announcements around Page Speed and new image and video formats like WebM.
More recently, Google was faced with threats against its webM video format based on patents from a dozen different companies. Google brazenly released a blog post condemning the patent strategies of Microsoft, Apple, and Oracle.
Mmm mmm good - YouTube videos now served in WebM - YouTube Blog Search Industry News March 2011 Search Market Share Report - Compete Google Wi-Fi Judge Asks if Packet Sniffing Is Spying - Wired Yahoo Reports Problems with Microsoft Partnership...
But the title of the promoted video at the top of the page reads: "Lose weight Safe or by long format, channel, playlist, movie, show, rental, HD (high definition), CC (closed caption), partner video, or webm.
Specifically, we are supporting the WebM (VP8) and Theora video codecs. WebM and Theora aren't. Perhaps this move will push more publishers toward serving video encoded with WebM. The big problem WebM has versus H.264 is that there are hardware...