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  1. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. There used to be this thing called the Yellow Pages, and if you had the right spot and the right...

  2. SEMPO Tells Government: Don't Censor Search Engines

    As leading search industry expert and SEMPO Vice President Mike Grehan so eloquently put it: "You have no more right to rank at Google than the billions of other pages on the web. If we gave Google unlimited permissions to promote its own content...

  3. Will Local Make up 70% of Mobile Ad Spending?

    AdWords, Foursquare), as well as local sales organizations (i.e.newspapers, yellow pages) that increasingly bundle mobile marketing with existing advertising. Mobile web capabilities such as HTML5 will further that shift, and from all of this will...

  4. Search Secures Recognition as Local Business Info Provider

    Yellow Pages saw more general use over the course of a year (with 84 percent using Yellow Pages, online or offline, at least once in the last 12 months), while search sites saw more use on a monthly basis (67 percent monthly use to the 62 percent...

  5. David Meerman Scott on The New Rules of Marketing and PR

    By a quick show of hands, and no formal system for counting, have answered a direct mail advertisement have gone to mainstream media to get product info have used the Yellow Pages have used Google have tapped their social network and received...