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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  2. How Local Small Businesses are Evolving Their Online Marketing Strategies

    There used to be this thing called the Yellow Pages, and if you had the right spot and the right-sized ad, you’d get calls. Hanging onto the Yellow Pages Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising...

  3. SEMPO Tells Government: Don't Censor Search Engines

    As leading search industry expert and SEMPO Vice President Mike Grehan so eloquently put it: "You have no more right to rank at Google than the billions of other pages on the web. If we gave Google unlimited permissions to promote its own content...

  4. Will Local Make up 70% of Mobile Ad Spending?

    AdWords, Foursquare), as well as local sales organizations (i.e.newspapers, yellow pages) that increasingly bundle mobile marketing with existing advertising. Mobile web capabilities such as HTML5 will further that shift, and from all of this will...

  5. Generating Revenue From Outsourced Local Search

    And nearly 2 billion times a month -- representing over 25 percent of total monthly web searches -- consumers use a major search engine's local map-based directory, an online yellow pages, or a specialized local search directory to find qualified...

  6. Don't Overlook Local Search Opportunities

    Now that you've created review channels, link within your Web site (on your location pages to these review sites) so that you can provide a path for your repeat customers to provide a review and help build your profiles on these sites.

  7. Getting Closer to Mobile Local Search's Day

    We'll also see it packaged in with other forms of local advertising delivered to SMBs by yellow pages, newspapers, and local search marketing firms like WebVisible and Marchex. As discussed in "Replicating the Web: Will Google Dominate Mobile Search?

  8. SearchDay | The End of the Beginning

    Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? Google Returns Search Web Option To Gmail Posted by Mar 4, 2009 Seems there were enough vocal opponents to Google's recent removal of the...