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  1. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. If you have multiple pages that are similar, expand the pages to contain unique content or consolidate...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Select the "All Pages" rule, which is one of the default rules in Google Tag Manager. It uses a regular expression to match all pages on the site (. Enter your web property ID (UA-XXXXX-X). Once you see the preview and debug message highlighted in...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web...

  4. SEO Salvage Operation: Saving Websites Hurt by Google Updates

    If thin content is your problem you can add new content to all of your pages, you can try to flush out all of those pages that you created to make them into something worthwhile. You may also be able to find pages that don’t really need to exist on...

  5. How Local Small Businesses are Evolving Their Online Marketing Strategies

    There used to be this thing called the Yellow Pages, and if you had the right spot and the right-sized ad, you’d get calls. Hanging onto the Yellow Pages Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising...

  6. SEMPO Tells Government: Don't Censor Search Engines

    As leading search industry expert and SEMPO Vice President Mike Grehan so eloquently put it: "You have no more right to rank at Google than the billions of other pages on the web. If we gave Google unlimited permissions to promote its own content...

  7. Will Local Make up 70% of Mobile Ad Spending?

    AdWords, Foursquare), as well as local sales organizations (i.e.newspapers, yellow pages) that increasingly bundle mobile marketing with existing advertising. Mobile web capabilities such as HTML5 will further that shift, and from all of this will...