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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. The survey report, released this week, touches on questions in several areas such as rank, content management...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Each of these users necessitated a different web experience. A key theme here at Adobe Summit this week is "marketing reinvention. This week, at least, Adobe Summit is helping marketers discover new ways to reinvent themselves as professionals...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. You can cut through the clutter and filter out the noise by making the web...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Unfortunately, it's not as simple as taking their old search algorithm, start crawling the web again, and expect they can compete against Google. At the Goldman Sachs technology conference in San Francisco last week, Mayer reiterated the company’s...