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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And if Google sees unhappy visitors in aggregate, then Panda can stomp all over the site. Note, these are not the only ad problems that are being employed across the Web. There’s nothing like hitting a Web page for the first time and immediately...

  2. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. Before call analytics the only method of identifying profitable keywords was to dig...

  4. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. Males: https://www.google.com/analytics/web/template? Females: https://www.google.com/analytics/web/template? On top of age and gender, Google Analytics can also show us what...