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Using the example of Bob from the manufacturing company, we could recognize all visitors that work in the manufacturing vertical. Rewriting an article three different ways and posting in three different locations (internal blog, external byline...
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with...
If you're going to use an infographic, use an abbreviated version on Pinterest and then lead visitors to your site where they can see the full image. Use image tagging tools such as those from startup Stipple that automate the tagging of images as...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
If you have complex goals or you need visitors to step through on online process, you're going to want to put in some in effort here. Do most of your visitors arrive via a mobile device? Take the time to review your typography, ask questions, and...
Document the number and percentage of times visitors to jump from this page to a key conversion-oriented page, such as a request for download or request for evaluation type web asset. In addition to evaluating the specific pages "not provided...
Our intern client at the time drew over 250,000 site visitors in the course of a few hours. Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. The same study showed that 43 percent of Americans have read long-form content on the web.
On the web analytics side, unique visitors are tied to individual or server IP addresses; whereas, on the mobile side you can talk about sessions, but it's almost impossible to get to visitors because there's a lot of people that start on mobile...
We had been running a number of A/B tests and seeing good results but this didn't give any visibility into how visitors were experiencing our site; how they were thinking about it. Our category pages were too cluttered with descriptions, and...
If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.
How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?
Marketers from strong brands are pursuing the 60 to 40 percent ratio of branded and non-branded traffic because they recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
Think about what you want your website visitors to do. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords.
In this case, paid search is generating more conversions from new visitors than from repeat visitors, and nearly twice as many assists came from new visitors as from returning visitors. Search funnel reports will give you a good idea of how...
Feature phone users – outside the most developed countries, are dominant – 158 million visitors used opera (the major feature phone browser) in 2012 – do you want to ignore them? Responsive web design (described above).
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. People use multiple devices and browsers to surf the web. The new Measurement Protocol allows web developers...
