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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    My favorite feature is being able to analyze where the visitors go when they leave the site. This is how you can monetize this data by getting in front of or remarketing to visitors on these sites. This information is primarily on paid advertising...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Of those visitors, 85 percent went on to make a purchase at that store, while the average order value increased 30 percent. Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    When visitors keep coming back, you know you're on the track to recovery. Build trust with future visitors. This is essentially how Social Media Examiner grew a list of over 124,000 in about two years, and attracted 450,000 visitors a day (and made...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However the definitely are many cases where guest blogging can be high-quality and can be useful to a site's visitors, and Cutts doesn't want to discourage this. So yeah, these tactics may be dead from a link building, Google manipulating, Pagerank...

  7. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Integrating data from both anonymous and previously identified Web visitors becomes seamless with a single set of tools. The integration between Adobe's leading web content and campaign management solutions enables marketers to deliver unparalleled...