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  1. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Being able to perform the best practices of on-page optimization or video...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Included in this group are Search, Communications, Digital Magazines, and Video. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. The website should always be the ultimate destination...

  4. How to Build Your First Content Marketing Strategy

    It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video. Take stock of your web copy and recent social media content.

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The same tactic could be employed across voucher and car classifieds sites, and in a recent Webmaster video Matt Cutts said that content that is not necessarily visible to search engines is not necessarily bad; but the issue we often face in those...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from...