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  1. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but...

  3. Top Google Website Optimization Resources

    I suggest reviewing the video, image, and mobile sitemap extensions section. The Short Cutts - The Actual Answers To Every Matt Cutts Video Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to...

  5. 4 Steps to Take After a Google Manual Penalty is Removed

    Create a tutorial: Video tutorials perform consistently well on YouTube. Then, you're not alone as this dopey video has nearly 5 million views. In other words, links that aren't spammy and available just for the taking (no more blog comments, web...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...