To create the most effective video marketing programs, keep a consistent branding and make sure your video is well integrated with your web content. Because HOA bring companies face-to-face with their customers, there are many ways it can be...
Video is hot, hot, hot! On June 19, I added a video to our blog that was a simple ~3 minute tutorial for small business owners to learn how to add and remove a user from webmaster tools. Everyone and their brother, mother, and aunt Sally's cousin's...
Distribute Vines: Unruly has launched a Vine app and a Vine Social Video Player so that advertisers can now distribute their Vines across the social web to Unruly's audience of 978 million global unique users;
Beckman continued his session by touching on other topics as well, including: keyword saturation, knowing your ad and organic positions, optimizing onpage attributes on your site, Authorship, Penguin, external backlink portfolios, Google and Bing...
Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile video with basic editing features. Video is a complex thing, Systrom said, so in order for it to good enough for...
Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Increasingly all search engine including Google are adopting schema...
In a Webmaster Help video, Google's Matt Cutts details the types of cases where people are struggling to identify problems on their site, part of how Google Webmaster Tools is trying to provide more concrete actionable information in their emails...
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social...
Here's a video with more information about Curalate and how their platform works: Pinterest announced the launch of Pinterest Web Analytics in March. Start With Pinterest Web Analytics Here's a link to a custom report that you can install to your...
Cutts followed up that slideshow with this video: Key video takeaway: Google isn't interested in a micro approach to fixing the web link by link and site by site. Like spam reports, I believe the Link Disavow files go directly to Google's web spam...
Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad. Placement targeting on the Google Display Network can be very powerful...
Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook. Player Card: A Tweet sized video/audio/media player card.
Quick actions include things you would want to do like play a song or video," reads the announcement from Antoine Leblond, Corporate Vice President. In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich...
Yahoo's appearance in the Hulu auction isn't altogether surprising, as unlike rival web firms, it doesn't have a popular video streaming service, meaning it can't offer advertisers the chance to display advertising on video that typically commands...
Video content has proven to be popular with Millennials, web native 18- to 34-year-olds who are an attractive target for many advertisers. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today announced plans to...
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). Rewriting an article three different ways and posting in three different locations (internal blog, external...
Campaign Management -- includes development or repurposing of content (creative, video, short and long-form. By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be...
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
However, before you share your video library, keep the following in mind: Include a great cover image and enticing thumbnails to go with the video. Always accurately depict the video content in the titles, descriptions, and tags.
