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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T is referenced throughout the latest version of the guidebook when designating highest quality or lowest quality Web pages. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again...

  2. Why You Need to Own Your Data & Digital Assets

    Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the cost to create key functionality across many clients. Google Analytics is one of those assets that web...