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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Show them you can start with 50% or maybe even 25 percent of your overall web traffic. A/B Testing: You have one landing page which is version A, or the control, and then you came up with multiple variations of that page to test against that control.

  4. SEO Diagnostics: Urgent & Preventive Care

    Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. Responsive web design is recommended by Google, it allows one website to provide a...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Search Web Traffic Referrals 4. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support costs, legal considerations...

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Publishers are not suppose to place more than one web snippet on a page. Web snippets are not suppose to touch. Web snippets are suppose to be used to fill white space. Using web snippets on the catalog pages to invite consumers to look at...