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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. The problem of duplicate content arises when there is more than one version of a page indexed by the...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results.

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. Many are reporting a constant flux, and in fact, over at the Local Search...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Client-side JavaScript is great for making innovative and user-friendly web sites. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which...