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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    User research takes many forms, but it always means getting out of the office and meeting with actual users. It's more about understanding the cognitive perspectives of the intended users. A seasoned UX expert is adept at reengineering the users...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example "technophiles. In-Market Segments: This shows us which categories of products our users are also in the market to purchase...

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Another issue that some users were experiencing was "incorrect hreflang values". Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that...

  6. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  7. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who uses the Web can't ignore – people love...

  8. Yahoo Retires Less Popular Products to Make Room for New Innovation

    This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better. Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the...

  9. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Panda Diagnosis – How Do Users Really Feel? During my Panda work over the years, I’ve found that some webmasters are simply too close to their websites to understand how typical users feel about their content, their site design, how they navigate...

  10. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Can [VENDOR NAME] offer customizable reports for individual users? Does [VENDOR NAME] provide various permission levels for different users to login...