SEO News

Web Users

RSS
  1. Writing Your Way to the Top of Search and Social Results

    Facebook users respond best to words such as "Inspires," "Discounts," and "Submit" Google+ users take action on words such as "Share," "Promote," and "Increase. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Not only does this completely interrupt the user experience, but you are sending users to a different url automatically. Users hate them, so be very careful when you trigger full-screen floating ads and how often you employ them per session.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  4. Native Advertising for Small Business: The Missing Link?

    Who would have thought that there was so much to be gained just by offering users a couple of suggestions? After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort...

  5. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. These methodologies are essentially irrelevant on the mobile Web, as they don’t work...

  6. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  7. Former Google Employees Launch Adult Entertainment Search Engine

    So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on the Internet. This process helps eliminate the spyware and viruses that many users accidentally download on adult sites.

  8. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped Audience gap analysis (what’s different between your mobile and desktop users) Load testing – can your desktop environment handle all the new mobile users?

  9. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. The idea of enhanced snippets is not a new concept, and they...