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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. What it found was that overall, sites did not stack up...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Those who are constantly working on gaining a competitive edge with tools and research plus improving continuity for a better user experience usually win the battle. This information is primarily on paid advertising, but on the SEO / content...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. Each of these users necessitated a different web...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Here's an example of geo-located core web results:

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Another simple use case would be to display specific content on...

  6. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Our advice has been the same: great user experience, make sure people link to you because you've got a fantastic site, come up with something compelling," Cutts said. So my advice is you might have to go through difficult process of reconsideration...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Map the Customer Journey with User Testing If you’ve never facilitated a user test, take literally one minute to launch your first one with this handy new resource from UserTesting.com. You’ll want to communicate everything you’ve learned from your...