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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are customizable configurations available for each user? Can we add our own user accounts? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Not all of the questions below might be applicable to your...

  2. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. User Acquisition Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Since they seek to validate and score the quality of everything else you do on the...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Let's shift gears for a minute and talk about user engagement and Panda. If you have read my posts about Panda over the years, then you know that user engagement matters. Well, once again I saw poor user engagement (and bad user experience) get...