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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Can they describe previous UX design strategies beyond just to "delight the user"?

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T and User-Generated Content This is the case for article websites or websites like YouTube, which have user-generated content. The guide touched on E-A-T and user-contributed content as well. On the flipside, the guide gives instances where...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    People Search: As a user, you want one place to find everything you need. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are customizable configurations available for each user? Can we add our own user accounts? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Not all of the questions below might be applicable to your...

  5. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. User Acquisition Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full...