Pagination is particularly helpful for usability because housing all your blog posts on a single page that scrolls endlessly isn't a practical or user-friendly approach. Examples of poor pagination (or complete lack of) are pretty rampant across...
It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Many years ago web projects were built with SEO, content, design and usability as sub projects.
On the flip side, there is nothing “Mac like” in its design or usability. Your web content, Google+ activities and other social media activity will all be associated with your Google+ page. If you aren’t on Google+, you're on the path to irrelevance.
These links offer added usability for users who want to consumer specific pieces of information quickly. And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will...
Conduct usability studies: To really get a solid understanding, invest in a round of feedback gathering with a tool such as UserTesting.com. Analyze on-site behavior: To gain an understanding of user behavior on the site without having to ask any...
Despite this, measuring the impact of third-party content on a site’s usability is often overlooked. There is an extremely complicated web of providers of local data with many supplying data to others.
Marketers have access to an amazing amount of data – from clickstream data to webmaster tools to A/B/C/D/E testing experiments and keyword data, from surveys to PPC campaign reports, and social media monitoring to competitive data, all the way to...
Viewership levels of this magnitude are significant and demonstrate the need for media websites to continue to invest in usability, design, and optimization of mobile content. How web traffic is impacted by television advertising around the Super...
SEO is leaving behind its history of being a bunch of “tactical executions” and becoming more of a high-level strategic affair in which you must think about “good marketing”, proper execution of creating meaningful content and promotion and...
Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the language on your site simple and clear enough that people on the go (on mobile devices) can still make...
Enough people have covered Panda and Penguin to make it pretty common SEO knowledge that things like content, links and usability, some of the exact things that can elevate a site, can also be the things that cut it down.
Below is a screenshot from our usability testing around local terms that helps show how users view the results page: Also, financial services has its own version of retails comparison shopping engines (a.k.a.lead aggregators), such as Bankrate...
We came into test using over conversion techniques and testing usability against excess content. Better yet, perform these cheap and simple tests, then validate the results in the web browser. A/B testing is hitting the mainstream because it is so...
Usability Meanwhile, minding all the opportunities that a redesign presents from an SEO and usability standpoint can lead to a successful launch and a fruitful post-launch environment. It’s important before you throw the site to the web that you...
Do they dig into analytics, usability, and conversion rate optimization? Can you add copy to existing web pages? Does the SEO firm work to help you enhance your web presence, or are they vague in telling you how they will go about their business?
Optimization of results, via analytics review/analysis, usability reviews, on-going tweaking/refining of on-page/off-page SEO and conversion optimization lead to better and better results, over time. You want to try to build a company’s web...
Many times we think that with the right links, our sites will soar in the rankings, even though they are usability nightmares with nothing real to offer anyone that can't be found elsewhere. Regard this as a fantastic usability opportunity.
To aid usability, leverage HTML5 input types – number, telephone, URL, and email – for their unique data input keyboards. Beyond traditional landing page optimization fundamentals, mobile tactics should focus on simple usability (reading/clicking...
As you can see what helps users with usability challenges, also helps your site’s usability for all users on mobile devices, tablets and feature phones. You will need HTML/CSS developers who are not reliant on Dreamweaver code assist and JQuery...
Any site drawing a substantial amount of traffic from Pinterest but losing out in the closing process should consider an audit of their e-commerce site and shopping cart to test usability. Citing a web services company with clients from a variety...
