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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    But you have to build a relationship with an influencer before you can unlock their potential value. The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box.

  2. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    It shows that there are 24 features or games to unlock each day, up until Christmas Eve. This year, Microsoft moved beyond providing just the Bing Maps functionality to involving their Internet Explorer, Bing and Azure teams in the rebuild of the...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    When you visit the page, in the background unbeknownst to you, you're also visiting one of these services, which are used to unlock an encrypted file that downloads the malicious attack. Not to get too technical, the RDI ("Reflected DOM Injection...

  4. Search Engine Watch Redesign Breaks Records

    We are looking forward to helping them smash even more records in 2012 as we unlock more features on their site for the community to use. The transit system metaphor and the colored 'spectrum device' that we use in our branding is an attempt to...

  5. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    Location-based deals can get stale after a while as regular patrons either unlock them, or give up coming back once they realize they don't have a chance at attaining the "mayor" deal (a deal only given to the mayor of a certain location).

  6. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Subscriptions that unlock additional metrics, plus several other SEOmoz.org tools starts at $99/month. Yahoo Web Analytics -- A highly customizable web analytics solution rivaling the likes of Omniture Sitecatalyst (yes, it's almost that powerful...

  7. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    How do you unlock the economic potential of social media? Here's a look at more news and helpful advice from around the Web, sorted by category. Search News Bing exec: Google Instant may be fast, but Bing results are smarter - USA Today

  8. Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

    He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. Special Webcast promotion: Six free copies of "Web Analytics 2.0" will be given to the six attendees who ask the...