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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. An inherent shift is happening and marketers should begin to adjust...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  3. Google Crisis Response: From Search Engine to Information Provider

    Users were flocking to the search engine for immediate answers and information but Google was only able to update as fast as the newswires and much of the most useful data that could have been deployed, was silted in unreadable and incomputable...

  4. How Search is Helping Quora Break Through to the Mass Market

    necessitate more nuanced answers, and the QIn the online video space, we have seen this trend manifest itself in the recent success of Hulu and YouTube’s push of its Web TV partner channels. Every day we have questions that need answers, and almost...

  5. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Tap the magnifying glass in the search bar and narrow the search by Web, Images, Local and News – significantly fewer options when compared to Bing. Search results consist of information about the domain nhl.com (i.e.web hosting, web statistics for...

  6. 2 Hidden Adwords Campaign Settings That Can Trip You Up

    If you’re running location-targeted campaigns, it’s a good idea to run a geographic report, either from your web analytics or from AdWords, to make sure ads are serving in the locations you intended. This makes sense, because search ads don’t show...