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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Intent-Driven Audiences (IDA): New technology innovations...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Most importantly, how can SEO help your web presence become more profitable?

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    The screenshot below shows the SERP for "summer dress," which contains paid ads, PLAs, and approximately 1.5 organic-search results. This post will explore how reporting, search engine results page (SERP) real estate, product listing ads (PLAs) and...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. He has seen engagement rates in tablets more engagements then display ads. The panel discussed that the integration of mobile is...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Consider social ads, sponsored tweets, emails announcing social promotions, etc. Search Web Traffic Referrals 4. For each tactic, brainstorm possible implementation outcomes and...

  7. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Americans viewed 11.3 billion video ads in December 2012, with Google sites ranking first with nearly 2 billion ads. Hulu delivered the highest frequency of video ads to its viewers with an average of 65, while Google sites delivered an average of...

  8. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    It turns out only 30 percent of all search queries trigger ads (Google makes the majority of its ad revenue from products and services related queries, as you’d imagine). In short, Google is the gateway to the fraction of the web it has managed to...