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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    We know the web is the number one source of information with 85 percent of people using the Internet," Dutton explains. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world...