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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    We know the web is the number one source of information with 85 percent of people using the Internet," Dutton explains. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world...

  3. 3 Keys to Activating an Audience with Smarter Content

    Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. There are a number of good free and premium platforms out there to...